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A Framework for Marketing Management (International Edition)

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A Framework for Marketing Management (International Edition) (Paperback)

by Philip Kotler (Author)

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Product details

Paperback: 363 pages
Publisher: Pearson Education; 2 edition (3 Dec 2002)
Language English
ISBN-10: 0131204270
ISBN-13: 978-0131204270
Product Dimensions: 23.2 x 19.2 x 2.2 cm
Average Customer Review: No customer reviews yet. Be the first.
Amazon.co.uk Sales Rank: 715,954 in Books (See Bestsellers in Books)

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Product Description

Product Description
For undergraduate and MBA courses in Marketing Management and Marketing Strategy.

A Framework for Marketing Management is a concise paperback adapted from Philip Kotler's #1 selling textbook, Marketing Management. This books focuses on key points such as how to analyze the market and competitors, how to develop strategies, and how to deliver and manage effective marketing programs. A streamlined approach also offers greater flexibility in classes where outside cases, simulations, and projects are brought in.

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