Product Description
Appropriate for Introduction to Hospitality courses within Hospitality Management & some Culinary Arts departments.
THE definitive Introductory text for the hospitality field. Covering all sectors of the industry and written by an academician and industry veteran, Introduction to Hospitality 4/e is supported by an unparalleled supplement package, tremendous pedagogy and is career-oriented with numerous cases, career profiles and "day in the life" boxed-features.
From the Back Cover
Endorsed by educators, students, and industry professionals
This popular and leading text is designed for the introductory course in Hospitality. Written in a lively and engaging style, by a former industry professional, the text involves readers and invites them to share the enthusiasm for hospitality.
The third edition offers a comprehensive tour of the fascinating areas of hospitality—service, tourism, hotels, restaurants, managed services; beverages, gaming entertainment, meetings, conventions and expositions, marketing and human resources, leisure and recreation, and leadership and management.
Key features include:
- An exciting new first chapter introducing students to the world of hospitality
- Career information describing a variety of opportunities within the industry
- Personal and corporate files
- Contributing authors offer their expertise
- Websites and Internet exercises linked to each chapter's material
- More SCANS related critical thinking review questions
- Trends, Issues, and Challenges take us directly into the new millennium
- Extensive supplement package
--This text refers to an out of print or unavailable edition of this title.
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