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For courses in Entrepreneurship and Small Business Management.
Many students have difficulty connecting business theory to starting a small business and writing a business plan. This concise and practical text/handbook combines the best of both study formats, demonstrating theory in realistic applications. While the book opens with the material commonly found in Entrepreneurship texts, the second half combines theory and background information in areas such as marketing theory, management topics, and financial recordkeeping—and provides practical checklists to help students complete a business plan.
Devise a business plan and learn to write your own plan through this highly proactive text. Detailed checklists walk through starting, buying, and franchising businesses. You will be introduced to all types of businesses including home-based and family businesses. You will understand how self-employment can affect you, the entrepreneur, and your family.
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