Product Description
For courses in Entrepreneurship and Small Business Management.
Many students have difficulty connecting business theory to starting a small business and writing a business plan. This concise and practical text/handbook combines the best of both study formats, demonstrating theory in realistic applications. While the book opens with the material commonly found in Entrepreneurship texts, the second half combines theory and background information in areas such as marketing theory, management topics, and financial recordkeeping—and provides practical checklists to help students complete a business plan.
From the Back Cover
Devise a business plan and learn to write your own plan through this highly proactive text. Detailed checklists walk through starting, buying, and franchising businesses. You will be introduced to all types of businesses including home-based and family businesses. You will understand how self-employment can affect you, the entrepreneur, and your family.
This handy package will provide:
- Recent research concerning the decision to become an entrepreneur
- Change in women-owned and minority-owned businesses
- Current information on new product development
- Small business and the Internet economy
- References on:
–Pricing models
–Addresses of helpful Internet sites
–Market and sell on-line
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