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Tested Advertising Methods (Prentice Hall Business Classics) (Paperback)

by Caples (Author), Hahn (Author)

4.5 out of 5 stars See all reviews (6 customer reviews)

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Ogilvy on Advertising by David Ogilvy
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Product details

Paperback: 304 pages
Publisher: Prentice Hall; 5 edition (17 Jul 1998)
Language English
ISBN-10: 0130957011
ISBN-13: 978-0130957016
Product Dimensions: 22.6 x 15.2 x 2.3 cm

Average Customer Review: 4.5 out of 5 stars See all reviews (6 customer reviews)

Amazon.co.uk Sales Rank: 35,686 in Books (See Bestsellers in Books)
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#49 in Books > Business, Finance & Law > Sales & Marketing > Advertising

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Product Description

The fifth edition of this work on how to create successful advertising features new coverage on small businesses with limited revenues, non-profit advertising, as well as techniques of headlines, illustrations and layouts. There is also new information useful to smaller businesses.

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Customer Reviews

6 Reviews

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4.5 out of 5 stars (6 customer reviews)

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Most Helpful Customer Reviews

5 of 5 people found the following review helpful:

5.0 out of 5 stars I first read this classic book nearly 20 years ago..., 17 Feb 1999

By A Customer

I had forgotten how much of my own work as a copywriter has been influenced by it. The 5th edition is full of commonsense advice and updated examples of Caples's principles at work in the real world. And what a thrill to discover my own work cited for "doing everything right" (Select Comfort ad, p 10.). Thanks for keeping Caples ideas alive for another generation.

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2 of 3 people found the following review helpful:

5.0 out of 5 stars The best book on advertising ever written., 20 Feb 1999

By A Customer

Dealing with the hocus pocus of ad agencies is mind numbing from a marketer's perspective. This book gives you the specifics to challenge their "expertise." The most important part of this book is that the underlying objective of advertising is "to create sales". You will not find that in most modern advertising books. Excellent book.

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1 of 2 people found the following review helpful:

4.0 out of 5 stars An excellent book on the basis of Copywriting, 14 Jul 2000

By A Customer

This review is from: Tested Advertising Methods (Business Classics (Hardcover Prentice Hall)) (Hardcover)

Caples was one of the most capable men to write on the effectiveness of advertising. Because he worked in direct-mail advertising most of his life. The book is full of Gems and suggestions that are as applicable today as they were in his days. Tested Advertising Methods is as basic to advertising as the alphabet is to mankind.

I also suggest; How to make you advertising make money also by Caples and Ogilvy on Advertsing by David Ogilvy.

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Most Recent Customer Reviews

3.0 out of 5 stars A Bit Boring...
This book is pretty boring compared to Ogilvy on Advertising.

It is the 4th revision but there is no current content...

Published 2 months ago by Daniel

5.0 out of 5 stars Advertising 101
This book gives the basic knowledges required to write good ads and reminds us that advertising is about bringing more business to your client and not winning an award for... Read more

Published on 15 May 1999

5.0 out of 5 stars This is the bible of the advertising industry - a gotta read
David Ogilvy describes this as the most useful book on advertising that he has ever read. This book teaches all of us, from novice to veteran, everything we need to know to... Read more

Published on 22 Jul 1998

› See all 6 customer reviews...

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