The Essential Guide to Mobile Business (Paperback)

Mobile business is the next generation of e-business, in which virtually any traditional business function can be delivered via mobile devices such as cell phones, pagers, or PDAs. The goal of mobile business and m-commerce is to enable people to conduct business and make purchases using portable devices as easily and efficiently as they could in the office or at home. The Essential Guide to Mobile Business is a complete, up-to-the-minute briefing on m-business for every non-technical professional. Two leading m-business implementers introduce the mobile Internet from three different perspectives: customer, entrepreneur, and developer. They review key m-business technologies such as WAP and Bluetooth, and preview tomorrow's advances, such as GPRS, UMTS, and EDGE. The book presents a series of detailed case studies designed to help you identify your best m-business opportunities, and offer a detailed five-step action plan for establishing your mobile Internet presence. For all investors, business decision-makers, marketing, sales, public relations, and other professionals who need accurate, accessible information about emerging wireless technologies.

The complete, non-technical introduction to next-generation m-business technologies and applications.

• Identify your most profitable m-business opportunities now!
• Understand today's key m-business technologies
• Preview tomorrow's breakthroughs, including GPRS, EDGE, and 3G
• Includes 17 real-world m-business case studies
• Contains a five-step plan for establishing your Wireless Web presence

Mobile business technologies will enable virtually any business function to be delivered via wireless devices such as cell phones, pagers, and PDAs—allowing people to conduct business anywhere, as easily as they can do it at home or at the office. In The Essential Guide to Mobile Business, two pioneering implementers deliver a complete, up-to-the-minute m-business briefing for every executive; marketing, sales, or PR professional; or investor who needs accurate, accessible information for decision-making!

• The mobile Internet: what it means to customers, entrepreneurs, and developers
• WAP, Bluetooth, and today's other key technologies
• Tomorrow's "just around the corner" breakthroughs: GPRS, UMTS, and EDGE
• Competitive and strategic analyses of key mobile players, applications and technologies
• 17 real-world case studies help you identify your best m-business opportunities
• 5-step action plan for establishing your mobile Internet presence
• How m-business is likely to mature and evolve in the coming years
• By the implementers of the world's first commercial WAP mobile portal

Want to know what mobile business will mean to you, and how you can profit from it? The Essential Guide to Mobile Business delivers real answers—straight from the experts who are making it happen!

• Books > Business, Finance & Law > E-Commerce > E-business
• Books > Business, Finance & Law > E-Commerce > E-commerce
• Books > Business, Finance & Law > E-Commerce > Managers' Guides to Computing
• Books > Business, Finance & Law > Management
• Books > Computing & Internet > Computer Science > Information Systems
• Books > Computing & Internet > Networking & Security > Network Topics
• Books > Computing & Internet > Web Development
• Books > Science & Nature > Engineering & Technology > Electronics & Communications Engineering > Telecommunications
• Books > Scientific, Technical & Medical > Engineering > Electronics & Telecommunications Engineering

• Would you like to update product info or give feedback on images?
• I am the Author, and I want to comment on my book.
• I am the Publisher, and I want to comment on this book.