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Strategic and Competitive Analysis: Methods and Techniques for Analyzing Business Competition
 
 
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Strategic and Competitive Analysis: Methods and Techniques for Analyzing Business Competition (Paperback)

by Craig S. Fleisher (Author), Babette Bensoussan (Author)
5.0 out of 5 stars  See all reviews (1 customer review)

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Product details

  • Paperback: 457 pages
  • Publisher: Prentice Hall; US ed edition (19 April 2002)
  • Language English
  • ISBN-10: 0130888524
  • ISBN-13: 978-0130888525
  • Product Dimensions: 25.1 x 20.3 x 2.8 cm
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon.co.uk Sales Rank: 517,841 in Books (See Bestsellers in Books)

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  • See Complete Table of Contents

Product Description

Product Description

For Strategic Management courses. Most appropriate at the graduate level/EMBA/MBA courses.

This book comprehensively examines the wide spectrum of techniques involved in analyzing business, competitive data, and information. Twenty-four analytical tools are discussed and evaluated with examples to illustrate their most effective application. Perfect as a supplement to any strategy course.



From the Back Cover

BASIC APPROACH

  • This supplemental book examines the wide spectrum of techniques involved in analyzing business, competitive data, and information in a comprehensive manner with a strong bias toward application.
  • Over twenty analytical tools are discussed and evaluated with examples to illustrate their most effective application. Presents the most applicable techniques across a broad range of applications in the analysis process.
FEATURES/BENEFITS
  • Consistent format for each technique—description, background, rationale and implications, advantages, limitations, process, related tools.
  • Coverage of "classic" as well as more popular contemporary techniques.
  • FAROUT©—A unique evaluation process for each model identifying ease of, use and practicality.
  • Designed to be frequently used as a handy comparison and reference source.
  • Examinations and applications of techniques used in real organizations.

      Please see the Prentice Hall Custom Business Web site for the largest
      educational database available for the Strategy course.
      www.prenhall.com/custombusiness

      • See all Product Description
      Inside This Book (Learn More)
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      Front Cover | Table of Contents | Excerpt | Index | Back Cover
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      Strategic and Competitive Analysis: Methods and Techniques for Analyzing Business Competition (Pie)
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      7 of 7 people found the following review helpful:
      5.0 out of 5 stars Excellent Summary Of MBA Models etcCourse, 14 Dec 2002
      By Gerald M. Williams "Geraldus" (Wales) - See all my reviews
      (REAL NAME)   
      For the MBA course I have been undertaking (and currently finishing off via dissertation) I have found this one book alone to be a perfect summary of all the models that were covered throughout the course. It was an excellent aid during my final exams. It has a good cross reference between models and is therefore particularly good when tackling questions involving an organisations strategy now and in the future. It also has an excellent bibliography.

      I came across it towards the end of my course and I only wish I had it at the beginning! However whatever stage you're at I would thoroughly recommend it.

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