Product Description
For Strategic Management courses. Most appropriate at the graduate level/EMBA/MBA courses.
This book comprehensively examines the wide spectrum of techniques involved in analyzing business, competitive data, and information. Twenty-four analytical tools are discussed and evaluated with examples to illustrate their most effective application. Perfect as a supplement to any strategy course.
From the Back Cover
BASIC APPROACH
- This supplemental book examines the wide spectrum of techniques involved in analyzing business, competitive data, and information in a comprehensive manner with a strong bias toward application.
- Over twenty analytical tools are discussed and evaluated with examples to illustrate their most effective application. Presents the most applicable techniques across a broad range of applications in the analysis process.
FEATURES/BENEFITS Consistent format for each technique—description, background, rationale and implications, advantages, limitations, process, related tools. Coverage of "classic" as well as more popular contemporary techniques. FAROUT©—A unique evaluation process for each model identifying ease of, use and practicality. Designed to be frequently used as a handy comparison and reference source. Examinations and applications of techniques used in real organizations. Please see the Prentice Hall Custom Business Web site for the largest
educational database available for the Strategy course.
www.prenhall.com/custombusiness
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