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Competitive Strategy: Techniques for Analyzing Industries and Competitors by Michael E. Porter |
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For Strategic Management courses. Most appropriate at the graduate level/EMBA/MBA courses.
This book comprehensively examines the wide spectrum of techniques involved in analyzing business, competitive data, and information. Twenty-four analytical tools are discussed and evaluated with examples to illustrate their most effective application. Perfect as a supplement to any strategy course.
BASIC APPROACH
Please see the Prentice Hall Custom Business Web site for the largest
educational database available for the Strategy course.
www.prenhall.com/custombusiness
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