Product Description
The best e-Commerce sites are the ones that enable customers to accomplish their goals better, faster, and more easily. In this book, leading Gartner Group consultant Jodie Dalgleish draws upon two years of exclusive Web customer research, showing you exactly how to build sites like that -- every step of the way. Customer-Effective Web Sites covers every element of e-Commerce site success: functionality, content, navigation, information architecture, visual design, technology, and more. Jodie Dalgleish identifies 17 key customer directives that every e-Commerce site should follow; then demonstrates exactly how to implement them on your site. Discover how and why current sites fall short; and identify real-world blunders that frustrate and infuriate customers. Learn better ways to identify your customer's true needs and requirements, and design sites that reflect them. Discover more effective site development processes -- and learn to communicate your goals to web development professionals so you'll actually get the site your customers are demanding. For all Web professionals and business managers concerned with creating more effective, profitable e-Business sites.
From the Back Cover
What your e-commerce customers really want-and how to give it to them! Tomorrow's e-commerce winners will be the sites that help customers accomplish their goals better, faster, and more easily. Now, top Web consultant Jodie Dalgleish shows you exactly how to build sites like that-every step of the way. Drawing upon two years of exclusive research on Web customers, Dalgleish addresses every component of e-commerce success: content, navigation, applications, information architecture, visual design, technology, and more. Customer-Effective Web Sites presents 17 rock-solid rules every site must follow to attract profitable customers-and keep them. Discover how to:
Define your customers' true needs and requirements Manage Web development for maximum speed, value, and effectiveness Fix problems that are alienating your customers right now Integrate your site with "bricks-and-mortar" resources Plan for "next generation" opportunities your competitors haven't recognized Whether you're a dot.com executive, marketer, Web developer, or consultant, you're under the gun to deliver e-commerce results--now. Get the book that comes straight from the e-commerce battlefield, combining new, customer-centered insight with Web management techniques that work: Customer-Effective Web Sites, by Jodie Dalgleish.
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