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Modern Management
 
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Modern Management (Paperback)

by Samuel C. Certo (Author)
5.0 out of 5 stars See all reviews (1 customer review)

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Product details

  • Paperback: 600 pages
  • Publisher: Prentice Hall; 9 edition (4 April 2002)
  • Language English
  • ISBN-10: 0130670898
  • ISBN-13: 978-0130670892
  • Product Dimensions: 27.4 x 21.4 x 2.3 cm
  • Average Customer Review: 5.0 out of 5 stars See all reviews (1 customer review)
  • Amazon.co.uk Sales Rank: 1,296,999 in Books (See Bestsellers in Books)
  • See Complete Table of Contents

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Product Description

Product Description

For the undergraduate course in Principles of Management.

Modern Management has a traditional, balanced approach to Planning, Leading, Organizing and Controlling topics. A new digital focus (full Chapter 23 and part of Chapter 1). New skills video program and end-of-chapter skills exercises. A Mastering Management CD-ROM included in every copy walks students through typical management scenarios using video and quizzing exercises.


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3 of 3 people found the following review helpful:
5.0 out of 5 stars Excellent book with relevant business cases and cd rom., 20 Oct 2001
By mm842@mdx.ac.uk (London, United Kingdom) - See all my reviews
This review is from: Modern Management (Paperback)
Approach to modern management with special emphasis on Diversity, Quality, Ethics and the Global Environment. Business cases described relate to world wide multinational companies known to public audience. Easy to relate to and understand the business case. Interactive with cd rom as support in studies. Book includes exercises to enhance the knowledge on the end of each chapter. Very helpful in MBA studies. Relevant to all Managers, not only American. Book includes such topics as planning, organising, influencing, controlling and diversity. Major managament theories presented in a practical way. Highly recommended.
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