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Globalization and Business (Paperback)
by John D. Daniels (Author), Lee H. Radebaugh (Author), Daniel P. Sullivan (Author)

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Product details

Paperback: 399 pages
Publisher: Prentice Hall (19 Oct 2001)
Language English
ISBN-10: 0130620300
ISBN-13: 978-0130620309
Product Dimensions: 28.2 x 18 x 1.5 cm
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Amazon.co.uk Sales Rank: 2,279,226 in Books (See Bestsellers in Books)

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Product Description

Product Description
For International Business courses in both undergraduate and graduate programs.

Offering a fourteen-chapter format, this brief text provides students with a solid framework of the most pertinent and current issues in international business.

Synopsis
For international business courses in both undergraduate and graduate programs. Offering a fourteen-chapter format, this brief text provides students with a "quick read" of the most pertinent issues in international business. *Chapter-opening vignettes. - Illustrates for students the importance of chapter material. *Intentionally strategic organization. - Provides instructors with fourteen chapters for ease in scheduling of materials. *Integration of a micro and macro focus. - Appeals to students separate roles as managers and as citizens.