Service Provider Strategy Primer: Proven Secrets for Xsp'S (Paperback)

In Service Provider Strategy Primer, one of the world's leading xSP consultants offers specific guidance on every key element of success: protecting your current customer base, increasing market share, assuring ongoing high margin revenue streams, and maximizing operational efficiency. Drawing upon experience with 15 of the world's leading xSPs, Anne Burris offers a complete framework for success that reflects a profound understanding of both xSP operations and marketplaces. The book begins with a detailed, up-to-date introduction to the xSP marketplace: its promise, its current reality, and its future. Anne Burris reviews what customers are looking for, explains why many xSPs are falling short, either through operational or marketing inefficiencies, and introduces a high-level framework for success. Burris introduces "best practices" solutions for marketing, sales, provisioning, support, and billing; practical techniques for bringing high-value-add services to market quickly; new revenue models; and more. She also presents four representative case studies, each from a different geographical region: North America, Latin America, Europe, and the Asia/Pacific region. The book presents detailed checklists, as well as a complete sample xSP business plan.

Your complete framework for success in the xSP marketplace.

For ASPs, ISPs, WASPs, and other service providers, the business challenges have never been greater—and neither have the opportunities. In Service Provider Strategy, one of the world's leading xSP consultants offers specific guidance on every key element of success: protecting your current customer base, increasing market share, assuring ongoing high-margin revenue streams, and maximizing operational efficiency. Drawing upon experience with 15 of the world's leading xSPs, Anne Burris offers a complete framework for success that reflects a profound understanding of both xSP operations and marketplaces.

• The xSP marketplace: its promise, its best opportunities, and its current realities
• What customers are looking for, and why many xSPs are falling short
• Best-practice solutions for key operational challenges facing xSPs: marketing, sales, provisioning, support, and billing
• How to bring value-added services to market more quickly, without compromising performance and service levels
• New revenue models for next-generation xSPs
• How the service provider marketplace is evolving towards sophisticated web services

Service Provider Strategy contains four xSP case studies, covering North America, Latin America, Europe, and Asia/Pacific. It also provides detailed checklists for xSPs, as well as a complete sample business plan. If you want to survive the xSP shakeout-and position yourself for the massive growth that will follow-you won't find a more valuable resource.

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