Sports Marketing takes a strategic business perspective. Organized around a framework of the strategic marketing process that can be applied to the sports industry, this text provides an appreciation for the growing popularity of women's sports and the globalization of sport. This edition includes a running case throughout the text using the XFL; up-to-date examples and research; and extensive interviews with sports marketing practitioners.

From the Back Cover

Programs and courses in sports marketing are emerging at universities across the country. Surprisingly, few sports marketing textbooks exist and none is written from a strategic marketing perspective. Sports Marketing is the only book to contain a framework or conceptual model of the strategic marketing process that can be applied to the sports industry.

Also included:

An appreciation for the growing popularity of women's sports and the globalization of these sports.
An examination of current research in the area of sports marketing.
A balanced treatment of all aspects of sports marketing at all levels.
An introduction to the concepts and theories unique to sports marketing and a review of principles of marketing in the context of sports.
A comprehensive discussion of the functions of sports marketing.

And much, much more . . .

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3.0 out of 5 stars A very good book for leisure marketing, 19 Nov 2003

By A Customer

The only good marketing book inconjuction with sport. You will need this book if doing marketing based on leisure or sport as it has a lot of examples from the sport and leisure side.

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2.0 out of 5 stars Good approach to sports marketing, US focused, 8 Jan 2008

By	Isabell Schulz - See all my reviews (REAL NAME)

This review is from: Sports Marketing: A Strategic Perspective (Hardcover)

The book is very US focused and primarily gives examples of US sports, that also are outdated. Statistics equally need revising. I used this book in an Event/Sports Marketing course in an international business school and think, that the content could be intellectually more challenging. However, it gives a clear picture of key concepts.

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