The Beginner's Guide to Colour Psychology (Beginners Guide to) by Angela Wright |
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From the Author
Additional information about Color: The Secret Influence.
Color affects every aspect of our lives every day: your health, your spending habits, your sex life, your personal and professional image and much more. Yet, most people have only a vague awareness of what color is. Color: The Secret Influence is an integrated book about color/light which presents not only the basics of color harmony and usage, but also provides vital information on the vast and often hidden ways in which color affects us. It is based on more than ten years of color research and factual, scientific data which we have attempted to present in a highly readable way. Our book covers the nature of color; pigment & light; color myths and biases; color and health; color and psychology; color in interior environments; color in architecture and landscape design; color in advertising and marketing; color in fashion and textile design; color in culture and society; color measuring systems; and color into the 21st century. Consmers and designers alike need to be armed with knowledge that can help them make informed choices and use color to their advantage. After reading Color: The Secret Influence you will find there's much more to color than meets the eye.
For courses in interior design, fashion design, product design, graphic design, architecture, landscape design, hospitality/restaurant design programs, educational facilities design, healthcare design.
Exceptionally broad, deep, and authoritative in coverage, this integrated exploration of color and light incorporates not only the basics of color harmony and usage, but also information on the vast and often hidden ways in which color affects our everyday lives—culturally, psychologically, and physiologically. Based on well-controlled, scientific studies (which dispel the misinformation about color that has become commonplace), it spans a wide range of design areas and focuses on an understanding of the concepts of color and its application to all aspects of life including, health, aesthetics, interiors, architecture, fashion, graphics, etc.
From the Author
Additional information about Color: The Secret Influence.
Color affects every aspect of our lives every day: your health, your spending habits, your sex life, your personal and professional image and much more. Yet, most people have only a vague awareness of what color is. Color: The Secret Influence is an integrated book about color/light which presents not only the basics of color harmony and usage, but also provides vital information on the vast and often hidden ways in which color affects us. It is based on more than ten years of color research and factual, scientific data which we have attempted to present in a highly readable way. Our book covers the nature of color; pigment & light; color myths and biases; color and health; color and psychology; color in interior environments; color in architecture and landscape design; color in advertising and marketing; color in fashion and textile design; color in culture and society; color measuring systems; and color into the 21st century. Consmers and designers alike need to be armed with knowledge that can help them make informed choices and use color to their advantage. After reading Color: The Secret Influence you will find there's much more to color than meets the eye.
A little about the authors: Kenneth holds a doctorate in color/light and has been a color researcher, design educator and design professional for the past 25 years. He is a member of the International Interior Design Asosciation (IIDA), the Interior Design Educators Council (IDEC) and the Inter-Society Color Council (ISCC). Cherie is an author, interior designer and color consultant and has been Dr. Fehrman's color research assistant for over ten years. She is a member of the Authors Guild and ISCC. Together and separately the Fehrmans have written several hundred articles about design and seven books.
--This text refers to an out of print or unavailable edition of this title.
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