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Electronic Commerce Relationships: Trust by Design
 
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Electronic Commerce Relationships: Trust by Design (Paperback)

by Peter G. W. Keen (Author), Craigg Ballance (Author), Sally Chan (Author), Steve Schrump (Author)
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Product Description

The heart of E-commerce is trust. This book focuses solely on building long-term relationships of trust between E-commerce buyers, sellers, and partners: specific ways to design trust into every E-commerce system and framework you build. Four expert authors present no-nonsense techniques for electronic commerce risk mitigation, trust, control, audit and security. They also present an insightful interpretation of the current state of E-commerce technology and where it's headed, specifically designed to help you anticipate new trust challenges you'll be facing in the next several years. Learn how to ensure control and security in E-commerce, while making sure these augment the relationship instead of intruding on it. Understand the elements of trust in E-commerce -- certainty, confidentiality, and privacy -- and learn how to build systems that deliver all three. Discover new audit and compliance techniques that recognize the fundamental differences between E-commerce and traditional business relationships. Finally, the book presents a detailed case study on the Secure Electronic Transaction (SET) standard for E-commerce credit card transactions.



From the Back Cover


1703G-3

The definitive guide to building e-business relationships with trust Maximizing certainty, confidentiality, and privacy Identifying E-commerce risks and cost-effective solutions for controlling them What's most important to secure-and why

This is the first book to focus on the challenge at the heart of the e-business revolution: building long-term relationships of trust between buyers, sellers, and partners. In Electronic Commerce Relationships: Trust by Design, four expert authors present today's best practices for designing trust into any E-commerce system. Start by understanding the key elements of trust in E-commerce-certainty, confidentiality, and privacy-and then learn to build systems that deliver all three. Discover no-nonsense, proven techniques for E-commerce risk mitigation, trust, control, audit, and security-along with specific recommendations and processes you can implement now. Coverage includes:

  • Cost-effective security measures that augment business relationships instead of intruding on them
  • Privacy and other key issues in global markets
  • New internal and external audit and compliance techniques specifically designed for E-commerce
  • Managing E-commerce projects that include in-house and outsourced elements

Electronic Commerce Relationships: Trust by Design brings together profound insight not only into today's state-of-the-art in E-commerce, but also the future-including the best ways to manage uncertainty and anticipate key challenges so they can be resolved successfully. If you're determined to be an E-commerce leader-not just a player-no other book offers this much value.

"EC is clearly the future for business-and EC relationships will be the key factor for success. The authors have focused on this important issue that will affect all industries. With Electronic Commerce Relationships: Trust by Design, they help us all understand the reason e-commerce has become so crucial." -W. Brian Edwards, President & CEO, BCE Emergis

By four world leaders in E-commerce:



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