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Marketing Management (International Students) (Paperback)

by Philip Kotler (Author)
4.8 out of 5 stars  See all reviews (4 customer reviews)

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Product details

  • Paperback: 784 pages
  • Publisher: Pearson Education; 10 edition (25 Aug 1999)
  • Language English
  • ISBN-10: 0130156841
  • ISBN-13: 978-0130156846
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (4 customer reviews)
  • Amazon.co.uk Sales Rank: 163,981 in Books (See Bestsellers in Books)

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  • See Complete Table of Contents

Product Description

Product Description

For undergraduate/graduate courses in Marketing Management.

This classic text, a worldwide best seller, highlights the most recent trends and developments in global marketing. It emphasizes the importance of teamwork between marketing and all the other functions of the business; introduces new perspectives in successful strategic market planning; and presents additional company examples of creative, market-focused, and customer-driven action. A special focus on the 21st Century acknowledges the accelerating pace of change in the marketplace, and illustrates what leading companies are doing to meet the challenges of the new environment and the new millennium.

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Customer Reviews

4 Reviews
5 star:
 (3)
4 star:
 (1)
3 star:    (0)
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Average Customer Review
4.8 out of 5 stars (4 customer reviews)
 
 
 
 
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Most Helpful Customer Reviews

 
8 of 9 people found the following review helpful:
5.0 out of 5 stars Excellent introduction and reference, 10 Sep 2001
By A Customer
I happened across this book during my MBA studies. I didn't have any marketing knowledge. This is by far the best introductory text I have seen. Furthermore, it is an excellent reference point. The index is highly usable. Looking up a subject to get the key concepts worked every time for me. Highly recommended!
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5.0 out of 5 stars wide view of marketing / managment aspects, 19 Aug 2002
I finished business studies and i read this book to expand my knowleges on marketing. It covers all the subjects in marketing in assosasion with managment. I found it very usefull for someone who want to be aware about marketing and to gain the ability to communicate and understand the marketing department role and goals in business
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0 of 2 people found the following review helpful:
5.0 out of 5 stars stuart.johnston@lvl.co.uk, 10 April 2001
Kotler's comprehensive guide to marketing will become a classic - one to benchmark the rest against!

The book allows the reader a fuller appreciation of the sheer range and depth of the topic of marketing. Adedemic perspectives are underpinned with real life business examples in order to generate credibility for both the student and the manager seeking solutions.

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Most Recent Customer Reviews

4.0 out of 5 stars Very comprehensive beginners guide to marketing
This book explores all the fundamental concepts of marketing in an interesting way, using up-to-date examples. Kotler really knows his stuff!
Published on 4 April 2000 by anna@solari.co.uk

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