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Cutting Edge Advertising: How to Create the World's Best Print for Brands in the 21st Century
 
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Cutting Edge Advertising: How to Create the World's Best Print for Brands in the 21st Century (Paperback)
by Jim Aitchison (Author)
5.0 out of 5 stars  (2 customer reviews)

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12 used & new available from £24.73
Product details
  • Paperback: 337 pages
  • Publisher: Prentice Hall Singapore (6 May 1999)
  • Language English
  • ISBN-10: 013012897X
  • ISBN-13: 978-0130128973
  • Product Dimensions: 22.8 x 15.6 x 1.9 cm
  • Average Customer Review: 5.0 out of 5 stars  (2 customer reviews)
  • Amazon.co.uk Sales Rank: 641,444 in Books (See Bestsellers in Books)
    (Publishers and authors: Improve Your Sales)

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Product Description
Book Description
In Cutting Edge Advertising, one of the worlds leading creatives offers a step-by-step plan for creating outstanding 21st century print advertising. Along the way, he presents more than 300 of the worlds best ads - each discussed, analyzed and critiqued, frankly and provocatively, by the brilliant creatives responsible for them. This book is a goldmine for every advertising agency copywriter, art director, and account supervisor; in-house agency; and for every newcomer to the field.

Synopsis
A hip but not trendy guide to the many angles involved in the creation of print ads. Addresses how advertising works, how brand-building methodologies are changing, how to get an idea, and how copy and art should be crafted. Includes advice from a bevy of advertising masters from the US, UK, Asia,

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4 of 4 people found the following review helpful:
5.0 out of 5 stars Insightful - A delightful read, 19 Mar 2001
By A Customer
Drawing on an obvious wealth of experience the author has delivered a book that is at once; insightful, pointed, fascinating and easy to read.

As someone looking to learn the in's and out's of the advertising game in greater depth I found this book to be right on the money. I thoroughly recommend this book to anyone, be they interested in Marketing or not!

I look forward to his next books, and hope there are many to come!!!

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