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Unleashing Web 2.0: From Concepts to Creativity
 
 

Unleashing Web 2.0: From Concepts to Creativity (Paperback)

by Gottfried Vossen (Author)
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Unleashing Web 2.0: From Concepts to Creativity + Web 2.0: A Strategy Guide: Business thinking and strategies behind successful Web 2.0 implementations. + The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
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Product Description

Review
"The most exciting aspect of this current era of the Web, which has come to be known as Web 2.0, is that everything is read/write. Whether it's people communicating and sharing content with each other on social network sites like YouTube and Facebook, or computers talking to each using web services, or people personalizing their news using RSS and blogs, Web 2.0 is a two-way experience - it's no longer a one-way, broadcast model as it was in the Dot Com era of the Web. Dr. Gottfried Vossen and Stephen Hagemann have very clearly explained this transition to the new read/write era of the Web, and they paint a picture of how it might progress to the next stage via Semantic Web and other technologies. This book will help you understand the ongoing evolution of the Web, and push you to create applications that take advantage of the read/write Web."

Richard MacManus, Editor, Read/WriteWeb (http://www.readwriteweb.com)

Product Description
The emergence of Web 2.0 is provoking challenging questions for developers: What products and services can our company provide to customers and employees using Rich Internet Applications, mash-ups, Web feeds or Ajax? Which business models are appropriate and how do we implement them? What are best practices and how do we apply them?

If you need answers to these and related questions, you need this book-a comprehensive and reliable resource that guides you into the emerging and unstructured landscape that is Web 2.0.

Gottfried Vossen is a professor of Information Systems and Computer Science at the University of Muenster in Germany. He is the European Editor-in-Chief of Elsevier's Information Systems-An International Journal. Stephan Hagemann is a PhD. Student in Gottfried's research group focused on Web technologies.

* Presents a complete view of Web 2.0 including services and technologies
* Discusses potential new products and services and the technology and programming ability needed to realize them
* Offers 'how to' basics presenting development frameworks and best practices
* Compares and contrasts Web 2.0 with the Semantic Web

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Inside This Book (Learn More)
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Front Cover | Copyright | Table of Contents | Excerpt | Index
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