Letting Go of the Words: Writing Web Content That Works (Interactive Technologies) (Paperback)

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• This item: Letting Go of the Words: Writing Web Content That Works (Interactive Technologies) by Janice (Ginny) Redish

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• Writing for the Web (Chambers Desktop Guides) by Susannah Ross

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• Don't Make Me Think!: A Common Sense Approach to Web Usability by Steve Krug

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Writing for the Web (Chambers Desktop Guides) by Susannah Ross 4.5 out of 5 stars (2)  £4.19

Don't Make Me Think!: A Common Sense Approach to Web Usability by Steve Krug 4.7 out of 5 stars (69)  £18.24

Web Analytics: An Hour a Day by Jim Sterne 5.0 out of 5 stars (9)  £14.99

Search Engine Optimization: An Hour a Day by Jennifer Grappone 4.9 out of 5 stars (11)  £12.99

Forms that Work: Designing Web Forms for Usability (Interactive Technologies) by Steve Krug 4.5 out of 5 stars (2)  £21.84

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Review
"Redish has done her homework and created a thorough overview of the issues in writing for the Web. Ironically, I must recommend that you read her every word so that you can find out why your customers won't read very many words on your website -- and what to do about it."

-- Jakob Nielsen, Principal, Nielsen Norman Group

"There are at least twelve billion web pages out there. Twelve billion voices talking, but saying mostly nothing. If just 1% of those pages followed Ginny's practical, clear advice, the world would be a better place. Fortunately, you can follow her advice for 100% of your own site's pages, so pick up a copy of Letting Go of the Words and start communicating effectively today."

--Lou Rosenfeld, co-author, Information Architecture for the World Wide Web

Product Description
"Redish has done her homework and created a thorough overview of the issues in writing for the Web. Ironically, I must recommend that you read her every word so that you can find out why your customers won't read very many words on your website -- and what to do about it."

-- Jakob Nielsen, Principal, Nielsen Norman Group

"There are at least twelve billion web pages out there. Twelve billion voices talking, but saying mostly nothing. If just 1% of those pages followed Ginny's practical, clear advice, the world would be a better place. Fortunately, you can follow her advice for 100% of your own site's pages, so pick up a copy of Letting Go of the Words and start communicating effectively today."

--Lou Rosenfeld, co-author, Information Architecture for the World Wide Web

On the web, whether on the job or at home, we usually want to grab information and use it quickly. We go to the web to get answers to questions or to complete tasks - to gather information, reading only what we need. We are all too busy to read much on the web.

This book helps you write successfully for web users. It offers strategy, process, and tactics for creating or revising content for the web. It helps you plan, organize, write, design, and test web content that will make web users come back again and again to your site.

Learn how to create usable and useful content for the web from the master − Ginny Redish. Ginny has taught and mentored hundreds of writers, information designers, and content owners in the principles and secrets of creating web information that is easy to scan, easy to read, and easy to use.

This practical, informative book will help anyone creating web content do it better.

Features
* Clearly-explained guidelines with full color illustrations and examples from actual web sites throughout the book.
* Written in easy-to-read style with many "befores" and "afters."
* Specific guidelines for web-based press releases, legal notices, and other documents.
* Tips on making web content accessible for people with special needs.

Janice (Ginny) Redish has been helping clients and colleagues communicate clearly for more than 20 years. For the past ten years, her focus has been helping people create usable and useful web sites. She is co-author of two classic books on usability: A Practical Guide to Usability Testing (with Joseph Dumas), and User and Task Analysis for Interface Design (with JoAnn Hackos), and is the recipient of many awards.

* Clearly-explained guidelines with full color illustrations and examples from actual
web sites throughout the book.

* Written in easy-to-read style with many "befores" and "afters."

* Specific guidelines for web-based press releases, legal notices, and other documents.

* Tips on making web content accessible for people with special needs.

See all Product Description

Browse Sample Pages
Front Cover | Copyright | Table of Contents | Excerpt | Index

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3 Reviews 5 star:  (3) 4 star:    (0) 3 star:    (0) 2 star:    (0) 1 star:    (0)           Average Customer Review 5.0 out of 5 stars (3 customer reviews)		Share your thoughts with other customers: Create your own review
Most Helpful Customer Reviews   8 of 8 people found the following review helpful: 5.0 out of 5 stars Best handbook I've read in ten years!, 4 Aug 2007 By  Terje Myller (Norway) - See all my reviews (REAL NAME)    Usually when I start the learning process of a new project in life, be it professionally or private, I search for good books on the topic. Some are good, some are ok, but very few are great. A great book doesn't just lift a curtain, it's an eye-opener to a superb way of seeing things, of thinking. And you just Know, this is right! Happened for me ten years ago last time in a very different area, and now again. What a delight! The book advocates an approach to website building which is based on a simple but powerful idea: Try to enter the mind of the user and take it from there. It's not about what you want to show off, but what people want or need or can take or accept from your site. The idea may not be new or very original, but the great thing with this book is the way Janice Redish tells us and shows us how to to do it. She's a superb teacher, so straightforward, plain, easy. Offers helpful guidelines to the many stages of the process, shows examples of good and bad design and site structure, writing tips, and much more. And always straight to the heart of things, no fuzz. Makes me want to start reworking my site immediately. The booktitle is a bit unfortunate. The book is about much more than learning to use fewer words. It's about learning the craft of making websites that really works. Comment Comment | Permalink | Was this review helpful to you? Yes No (Report this)   1 of 1 people found the following review helpful: 5.0 out of 5 stars A joy to read and truly inspiring, 26 May 2009 By  Leonhardt "Leonhardt" - See all my reviews The book starts by answering a crucial question: what are the characteristics of your audience? Then, many other questions follow. What tone and personality would be appropriate for your website? How do you break content into topics and subtopics? And so on. The main lesson of the book is to keep content as short and clear as possible. Many case studies and its excellent lay-out makes this book a joy to read. It was so inspirational that I had to stop reading temporarily after each chapter to put the lessons into practice. Differently put, Ms Redish managed to write a real "read-do" book! Comment Comment | Permalink | Was this review helpful to you? Yes No (Report this)   1 of 1 people found the following review helpful: 5.0 out of 5 stars I buy this book by the dozen, 11 May 2009 By  C. Jarrett "forms and usability expert" (Leighton Buzzard, Bedfordshire United Kingdom) - See all my reviews (REAL NAME)    When Ginny Redish told me that she was going to write a book on web content, I was excited but nervous. She's the best speaker I know, the most knowledgeable person in our field, and loves sharing that knowledge - would she be able to transfer all of that to the printed page? And of course, she did - brilliantly. This book makes you feel that you've got Ginny by your side, guiding and helping you to be the best that you could be. I keep my copy close at hand, and always have a stock of them for clients. Even if you are an expert in writing, usability, or web sites, you'll find that Ginny has a way of neatly explaining key concepts that saves you time and effort when you want to get your clients or colleagues to understand them. If you're getting started in usability or writing for the web, you'll find that Ginny guides you from start to excellent finish and makes it all seem easy. You can imagine how thrilled I was when Ginny graciously agreed that our book Forms that Work: Designing Web Forms for Usability (Interactive Technologies) could be a companion volume to hers. Thanks again, Ginny. Comment Comment | Permalink | Was this review helpful to you? Yes No (Report this) Share your thoughts with other customers: Create your own review › See all 3 customer reviews...		Search Customer Reviews Only search this product's reviews

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