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Pop: Truth and Power at the Coca-Cola Company

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Pop: Truth and Power at the Coca-Cola Company (Paperback)

by Constance Hays (Author)

2.8 out of 5 stars See all reviews (4 customer reviews)

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Product details

Paperback: 352 pages
Publisher: Arrow Books Ltd; 2nd Revised edition edition (3 Feb 2005)
Language English
ISBN-10: 0099472570
ISBN-13: 978-0099472575
Product Dimensions: 19.4 x 13 x 3.6 cm

Average Customer Review: 2.8 out of 5 stars See all reviews (4 customer reviews)

Amazon.co.uk Sales Rank: 506,899 in Books (See Bestsellers in Books)

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Product Description

The Saturday Telegraph

'Colourful and timely'

The Irish Times

Hays's book is an informative read with plenty to interest both friend and foe of "the real thing"

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Customer Reviews

4 Reviews

5 star:		(0)
4 star:		(1)
3 star:		(1)
2 star:		(2)
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Average Customer Review

2.8 out of 5 stars (4 customer reviews)

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2 of 2 people found the following review helpful:

3.0 out of 5 stars interesting read though limted in scope, 4 Sep 2006

By	Darragh J. Delany "djdelany" (Dublin, Ireland) - See all my reviews (REAL NAME)

I enjoyed reading this over the course of a recent holiday. The book does tend to jump around the timeline a bit and can be a little repetitive however it does deal well with the subject which is the relationship between the Coca-Cola Company and the bottlers. If one is looking for a history of the Coke brand with emphasis on a full history, the brand marketing and the sociology of Coke in American life then this is not the book for you. Instead it deals with the development of the distribution system, the key personalities of the 80s and 90s, stockmarket relations and the collapse of an overleveraged system.

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2 of 2 people found the following review helpful:

2.0 out of 5 stars New Coke, 20 Jun 2005

By	James (London) - See all my reviews

This book left me disappointed as it failed to do justice to what is a great topic - Coke. Sloppily edited, there are frequent repetitions of information in the space of a few paragraphs and even in the same one. Slightly lightweight in tone much of the book is devoted to the relationship between Coca Cola Co. and its bottlers but little on its advertising or other areas. One is left with a sense of unfulfillment - not the Real Thing.

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1 of 1 people found the following review helpful:

2.0 out of 5 stars POP: A Bubble Burst, 16 Dec 2005

By	"ctdudley" - See all my reviews

The bubble of my expectations was burst when I realised that this was neither a useful insight into a corporate history nor an interesting chronology of the main characters. Instead it was repetitive and dull and once the New Coke fiasco was passed, there was little to prod the reader into continuing. The Truth is this book lacks Power!

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Most Recent Customer Reviews

4.0 out of 5 stars Thought Provoking
Unlike so many of books about the mega corporations, this one focuses less on its history, and more on some of the disputes that occurred which prevented growth. Read more

Published on 23 Feb 2005 by SJ

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