Join Amazon Prime and get unlimited Free One-Day Delivery. Already a member? Sign in.

Quantity:

More Buying Choices

34 used & new from �0.01

Have one to sell? Sell yours here

Pop: Truth and Power at the Coca-Cola Company

See larger image

Share your own customer images

Publisher: learn how customers can search inside this book.

Pop: Truth and Power at the Coca-Cola Company (Paperback)

by Constance Hays (Author)

2.8 out of 5 stars See all reviews (4 customer reviews)

RRP:	�7.99
Price:	�7.19 & this item Delivered FREE in the UK with Super Saver Delivery. See details and conditions
You Save:	�0.80 (10%)
	o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o

In stock.
Dispatched from and sold by Amazon.co.uk. Gift-wrap available.

Only 1 left in stock--order soon (more on the way).

Want guaranteed delivery by Wednesday, July 15? Choose Express delivery at checkout. See Details

12 new from �1.47 22 used from �0.01

Other Editions:	RRP:	Our Price:	Other Offers:
Hardcover	�18.99	�14.49	26 used & new from �0.71

Frequently Bought Together

Customers Who Bought This Item Also Bought

The Sparkling Story of Coca-Cola: An Entertaining History, Including Collectables, Coke Lore, Calendar Girls and Father Christmas!

by Gyvel Young-Witzel

5.0 out of 5 stars (1)

Secret Formula: How Brilliant Marketing and Relentless Salesmanship Made Coca-Cola the Best-Known Product in the World

by Frederick Allen

4.0 out of 5 stars (1)

Belching Out the Devil: Global Adventures with Coca-Cola

by Mark Thomas

4.4 out of 5 stars (11) �7.79

I'd Like the World to Buy a Coke: The Life and Leadership of Roberto Goizueta

by David Greising

4.3 out of 5 stars (3) �14.44

The God Delusion

by Richard Dawkins

3.8 out of 5 stars (813) �4.49

› Explore similar items

Product details

Paperback: 352 pages
Publisher: Arrow Books Ltd; 2nd Revised edition edition (3 Feb 2005)
Language English
ISBN-10: 0099472570
ISBN-13: 978-0099472575
Product Dimensions: 19.4 x 13 x 3.6 cm

Average Customer Review: 2.8 out of 5 stars See all reviews (4 customer reviews)

Amazon.co.uk Sales Rank: 370,207 in Books (See Bestsellers in Books)

Would you like to update product info or give feedback on images?

Customers Viewing This Page May Be Interested in These Sponsored Links

(What is this?)

The Coca Cola Company

CokeZone.co.uk Drink Coca-Cola™, Get Rewarded. Cinema Tickets, Magazines & More!

Power Company

www.switch-uk.co.uk/Energy Compare Energy Suppliers Online. Find the Best Deals & Switch Today!

Power Company

Ask.com Find the Best Results for Power Company

Product Description

The Saturday Telegraph
'Colourful and timely'

The Irish Times
Hays's book is an informative read with plenty to interest both friend and foe of "the real thing"

See all Product Description

Tag this product

(What's this?)

Think of a tag as a keyword or label you consider is strongly related to this product.
Tags will help all customers organize and find favorite items.

What Do Customers Ultimately Buy After Viewing This Item?

	57% buy the item featured on this page: Pop: Truth and Power at the Coca-Cola Company 2.8 out of 5 stars (4) �7.19
	21% buy Belching Out the Devil: Global Adventures with Coca-Cola 4.4 out of 5 stars (11) �7.79
	14% buy The Real Thing: Truth and Power at the Coca-Cola Company 4.0 out of 5 stars (2) �10.36
	9% buy The Sparkling Story of Coca-Cola: An Entertaining History, Including Collectables, Coke Lore, Calendar Girls and Father Christmas! 5.0 out of 5 stars (1)

Explore similar items

Customer Reviews

4 Reviews

5 star:		(0)
4 star:		(1)
3 star:		(1)
2 star:		(2)
1 star:		(0)

Average Customer Review

2.8 out of 5 stars (4 customer reviews)

Share your thoughts with other customers:

Create your own review

Most Helpful Customer Reviews

2 of 2 people found the following review helpful:

3.0 out of 5 stars interesting read though limted in scope, 4 Sep 2006

By	Darragh J. Delany "djdelany" (Dublin, Ireland) - See all my reviews (REAL NAME)

I enjoyed reading this over the course of a recent holiday. The book does tend to jump around the timeline a bit and can be a little repetitive however it does deal well with the subject which is the relationship between the Coca-Cola Company and the bottlers. If one is looking for a history of the Coke brand with emphasis on a full history, the brand marketing and the sociology of Coke in American life then this is not the book for you. Instead it deals with the development of the distribution system, the key personalities of the 80s and 90s, stockmarket relations and the collapse of an overleveraged system.

Comment Comment | Permalink | Was this review helpful to you? Yes No (Report this)

2 of 2 people found the following review helpful:

2.0 out of 5 stars New Coke, 20 Jun 2005

By	James (London) - See all my reviews

This book left me disappointed as it failed to do justice to what is a great topic - Coke. Sloppily edited, there are frequent repetitions of information in the space of a few paragraphs and even in the same one. Slightly lightweight in tone much of the book is devoted to the relationship between Coca Cola Co. and its bottlers but little on its advertising or other areas. One is left with a sense of unfulfillment - not the Real Thing.

Comment Comment | Permalink | Was this review helpful to you? Yes No (Report this)

1 of 1 people found the following review helpful:

2.0 out of 5 stars POP: A Bubble Burst, 17 Dec 2005

By	"ctdudley" - See all my reviews

The bubble of my expectations was burst when I realised that this was neither a useful insight into a corporate history nor an interesting chronology of the main characters. Instead it was repetitive and dull and once the New Coke fiasco was passed, there was little to prod the reader into continuing. The Truth is this book lacks Power!

Comment Comment | Permalink | Was this review helpful to you? Yes No (Report this)

Share your thoughts with other customers: Create your own review

› See all 4 customer reviews...

Most Recent Customer Reviews

4.0 out of 5 stars Thought Provoking
Unlike so many of books about the mega corporations, this one focuses less on its history, and more on some of the disputes that occurred which prevented growth. Read more

Published on 23 Feb 2005 by SJ

› See all 4 customer reviews...

.jsOffDisplayBlock { display: block; } .jsOffDisplayInline { display: inline; } .jsOffVisibility { visibility: visible; } .jsOnDisplayBlock { display: none; } .jsOnDisplayNoneBlock { display: block; } .jsOnDisplayNoneInline { display: inline; } .jsOnDisplayInline { display: none; } .jsOnVisibility { visibility: hidden; } .jsOnDisplayBlock { display: none; } .jsOnDisplayInline { display: none; } .jsOnVisibility { visibility: hidden; }

Customer Discussions

Beta (What's this?)

This product's forum (0 discussions)

	Discussion	Replies	Latest Post
	No discussions yet

Ask questions, Share opinions, Gain insight

Start a new discussion

Topic:

First post:

Prompts for sign-in

[Cancel]

Guidelines

Listmania!

Behavioural Economics: A list by S. Gale "Stephen Gale"
Typical reads while you wait for b-school to begin: A list by Krish
Latest books I read on Science and Economics: A list by Bernat Aubia

Create a Listmania! list

Look for similar items by category

Books > Business, Finance & Law > Biographies & Histories > Company Histories
Books > Business, Finance & Law > Economics
Books > Business, Finance & Law > Management
Books > History > Other Historical Subjects
Books > Science & Nature > Food & Farming > Food Science

Feedback

Would you like to update product info or give feedback on images?
I am the Author, and I want to comment on my book.
I am the Publisher, and I want to comment on this book.

Health & Beauty at Amazon.co.uk

From soap to shavers, massagers to mascara, stock up on your daily essentials or truly pamper yourself.

›Discover Health & Beauty

Beauty without the Beast

Olay Regenerist Daily 3 Point Treatment Cream

From au naturel to party glam, we have all the best names in cosmetics and skincare.

›Discover Beauty at Amazon.co.uk

Boys Smell

Lynx Africa Body Spray and After Shave Gift set

But we make sure they smell good...

›Discover male grooming at Amazon.co.uk

Treat Someone

With an Amazon.co.uk Gift Certificate, you can get them what they want (even if you don't know what that is).

›Learn more about Gift Certificates

Where's My Stuff?

track your recent orders
view or change your orders in Your Account

Delivery and Returns

see our delivery rates and policies
thinking of returning an item? (See our Returns Policy)

Need Help?

Forgot your password?
Buy Gift Certificates.
still have questions? Visit our Help Pages

Your Recent History

(What's this?)

You have no recently viewed items or searches.

After viewing product detail pages or search results, look here to find an easy way to navigate back to pages you are interested in.

Look to the right column to find helpful suggestions for your shopping session.

Continue Shopping: Top Sellers

The Girl Who Played with Fire by Stieg Larsson

4.5 out of 5 stars (75)�3.86

Breaking Dawn (Twilight Saga) by Stephenie Meyer

4.1 out of 5 stars (464)�6.49

The Girl with the Dragon Tattoo by Stieg Larsson

4.1 out of 5 stars (165)�3.99

The Host by Stephenie Meyer

4.2 out of 5 stars (84)�3.86


Amazon Home

International Sites: United States \| Germany \| France \| Japan \| Canada \| China

Business Programs: Sell on Amazon \| Fulfilment by Amazon \| Join Associates \| Join Advantage

Customer Service \| Help \| View Basket \| Your Account

About Amazon.co.uk \| Careers at Amazon


Amazon Home

International Sites: United States \| Germany \| France \| Japan \| Canada \| China

Business Programs: Sell on Amazon \| Fulfilment by Amazon \| Join Associates \| Join Advantage

Customer Service \| Help \| View Basket \| Your Account

About Amazon.co.uk \| Careers at Amazon