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Boo Hoo: A Dot Com Story
 
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Boo Hoo: A Dot Com Story (Paperback)

by Ernst Malmsten (Author), Erik Portanger (Author), Charles Drazin (Author)
4.2 out of 5 stars See all reviews (51 customer reviews)
RRP: £8.99
Price: £6.74 & this item Delivered FREE in the UK with Super Saver Delivery. See details and conditions
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  • This item: Boo Hoo: A Dot Com Story by Ernst Malmsten

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Product details

  • Paperback: 385 pages
  • Publisher: Random House Business Books; New Ed edition (6 Jun 2002)
  • Language English
  • ISBN-10: 0099418371
  • ISBN-13: 978-0099418375
  • Product Dimensions: 19.6 x 12.8 x 2.8 cm
  • Average Customer Review: 4.2 out of 5 stars See all reviews (51 customer reviews)
  • Amazon.co.uk Sales Rank: 24,808 in Books (See Bestsellers in Books)

    Popular in these categories:

    #23 in  Books > Business, Finance & Law > E-Commerce > E-commerce
    #37 in  Books > Business, Finance & Law > E-Commerce > E-business
    #38 in  Books > Biography > Biographies & Memoirs

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Product Description

Sunday Times - business books of the year
'takes pride of place in the net stakes.'

Sunday Times Style magazine
‘One of the hottest books on the shelves at Waterstones.’

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Customer Reviews

51 Reviews
5 star:
 (30)
4 star:
 (7)
3 star:
 (11)
2 star:
 (2)
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 (1)
 
 
 
 
 
Average Customer Review
4.2 out of 5 stars (51 customer reviews)
 
 
 
 
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Most Helpful Customer Reviews

 
5 of 5 people found the following review helpful:
5.0 out of 5 stars Only real life could be like this, 14 Nov 2002
Much has been written about the dot com boom and the dot bomb bust. Of all the companies involved, Boo must surely rank amongst the greatest.

This book takes you from the early days where the germ of an idea was taken around Europe to be funded by some of the biggest names in glabal fashion. Read how Boo worked at breakneck speed to build the impossible and then weep as you see it all fall apart.

The excesses for me were the hightlights. On being told that they had a security issue at their office, most people would have installed iron bars - not Boo. They hired in a team of ex Gurkhas to mind the business - excess indeed.

The book excellently shows the passions, greed and determination of the dot com world. If you want to know what it was all about then read this book.

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5 of 5 people found the following review helpful:
5.0 out of 5 stars A classic. Fast-paced, colourful and lots of fun to read, 7 Nov 2001
By A Customer
This review is from: Boo Hoo: a Dot-com Story (Hardcover)
Just in case anyone had forgotten how insane things got in the internet in 1999, this should refresh their memories. What was everyone thinking? The really scary thing is that it's hard not to get excited all over again when reading this book. It moves really quickly and has loads of interesting characters. Having worked for a startup myself, it was all really eerie. Like probably everyone else, I don't agree with what these people did, but it's hard not to be fascinated all the same. Although I'm not an especially fast reader, I sailed through this in three days.
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9 of 10 people found the following review helpful:
5.0 out of 5 stars Forget buying a thriller - this is thrilling fact!, 14 Aug 2002
By Bernard Hawkes (Windsor, Berkshire United Kingdom) - See all my reviews
O.K. so I was passing through Gatwick airport on my way to Lanzarote for a sun and sea and relax holiday - and spent an avid seven days unable to stop reading Boo Hoo! What a book, o.k. easy to throw bricks but overall it takes you into a world where few of us will ever venture. If you have just half a toe in the business or internet world just get it and read it - it's mesmorising! Whether you love it or hate it, this was for real!
I have never in my life read a book twice...Boo Hoo I shall read again. The outcome was easy to see, but amazingly so many trillion'aires could not even see it...what the hell are they doing in business? There's a moral to it all somewhere!! Enjoy Boo Hoo but be warned dont start reading it at 8.00pm one night...you may well lose a nights sleep...but enjoy anyway!
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Most Recent Customer Reviews

5.0 out of 5 stars An insight into the mind of an entrepreneur
At the beginning of the book I was a bit sceptic towards the main character Ernst. He explains how he very successfully arranged a poetry festival and launched a Swedish copy of... Read more
Published 14 months ago by Rune

1.0 out of 5 stars From the sublime to the ridiculous
The history of boo.com is very short, since the company burned through $130 million of someone else's money before finally flaming out ahead of the general dot.com crash. Read more
Published on 2 Jul 2007 by joefromlondon

5.0 out of 5 stars Brilliant.... just brilliant....
I have owned this book 3 times as I keep lending copies to people and not getting it back, eager that they are as enchanted and enthrawled as I was. Read more
Published on 8 Jun 2007 by Mr. N. Leidecker

5.0 out of 5 stars Couldn't put it down - what a great story!
A brilliant story - although it isn't a story, this REALLY happened. An unbelievably fast-paced, high-energy read, reliving, moment by moment, the incredible rise and fall of one... Read more
Published on 29 Dec 2006 by R. Knight

5.0 out of 5 stars Authentic inside story of a Dot Com crash
Having worked in IT companies all my business life (over 30 years)and having seen the Dot Com bubble at first hand, this account has a real ring of truth feel about it. Read more
Published on 20 Dec 2006 by Mr. C. H. Ryland

4.0 out of 5 stars Naivety, waste and excess
An apologists account of a dot com failure.

The entrepreneurs behind BOO clearly had no idea about the web, or about commercial reality as they threw millions of other people's... Read more

Published on 3 April 2006 by Mr

4.0 out of 5 stars Self-indulgent, one sided, arrogant... yet very interesting.
In this book, the author blurs the line between fact and fiction almost on every single page. The writing is poor and the tone comes across as very arrogant on many... Read more
Published on 22 Aug 2005 by dr_falken

3.0 out of 5 stars It was not my fault...
It is a very interesting book about one of the most hyped Internet adventures in the dotcom era. But since I have read the other side of the story in a book by journalist Gunnar... Read more
Published on 9 Jan 2005 by anderskih

4.0 out of 5 stars Maybe Swedes should stick to furniture
It is difficult to know where to start with this book, there were so many problems with boo.com's business plan. Read more
Published on 3 Dec 2004 by Caterkiller

5.0 out of 5 stars Excellent
Un-put-down-able. I also worked for two years launching '3', the major new telco and believe me, it is an uncannily similar story. Read more
Published on 20 Oct 2004

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