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Web Site Stats: Tracking Hits and Analyzing Traffic
 
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Web Site Stats: Tracking Hits and Analyzing Traffic (Paperback)
by Rick Stout (Author)
5.0 out of 5 stars  (2 customer reviews)

Availability: Available from these sellers.

9 used & new available from £3.59
Product details
  • Paperback: 298 pages
  • Publisher: Osborne/McGraw-Hill,U.S.; Pap/Cdr edition (1 Dec 1996)
  • Language English
  • ISBN-10: 007882236X
  • ISBN-13: 978-0078822360
  • Product Dimensions: 22.4 x 18.5 x 2.3 cm
  • Average Customer Review: 5.0 out of 5 stars  (2 customer reviews)
  • Amazon.co.uk Sales Rank: 437,282 in Books (See Bestsellers in Books)

    Popular in these categories:

    #11 in  Books > Computers & Internet > Networking & Security > Network Topics > Wide Area Networks
    #49 in  Books > Reference > Directories > Internet

    (Publishers and authors: Improve Your Sales)

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Product Description
Synopsis
This guide shows how to capture the information needed to define and understand your audience. Included is how to track web site visitors, where they came from, which path they chose within the site, and how long they linger on each page.

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1 of 1 people found the following review helpful:
5.0 out of 5 stars An excellent overview of web site hits and traffic, 30 Jul 1997
By A Customer

Analyzing web site traffic is an important aspect of web site management. This book begins with a basic overview of server log files and fundamental web statistics and ends with detailed descriptions of complex applications like dynamically created web pages and advertising networks.

The book offers detailed reviews of software packages and tracking services. The book comes with a CD-ROM that includes fully functional evaluation copies of log analysis programs from a number of companies. The CD-ROM also includes HTML and multimedia presentations from tracking services.

This book will be most helpful to companies looking to add banner ads to their web site. It provides detailed information on software and services as well as CGI scripts for sites that want to create their own ad management system.

The book is well written and easy to read. It is organized to serve as a ready-reference for questions about web site hits and traffic.

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