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Business Research Methods with Student DVD (McGraw-Hill/Irwin Series, Operations and Decision Sciences)

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Business Research Methods with Student DVD (McGraw-Hill/Irwin Series, Operations and Decision Sciences) (Hardcover)

by Donald R Cooper (Author), Pamela S. Schindler (Author)

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Product details

Hardcover: 746 pages
Publisher: McGraw-Hill Higher Education; 10 edition (1 Dec 2007)
Language English
ISBN-10: 0077224876
ISBN-13: 978-0077224875
Product Dimensions: 27.7 x 21.6 x 3.6 cm
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Amazon.co.uk Sales Rank: 1,736,058 in Books (See Bestsellers in Books)

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Product Description

Product Description
In its Anniversary 10th Edition, authors Cooper and Schindler continue to provide the most timely, richest, and most comprehensive coverage of the research experience in Business Research Methods. Students and instructors will find thorough coverage of business research topics – including the best coverage of questionnaire design – backed by solid theory. The authors are successful marketing research consultants; their expertise is evident in the realistic Snapshots, Close-Ups, PicProfiles, and case studies found in the text. Managerial decision making is the underlying theme, and topics and applications are presented and organized in a manner that allows students to thoroughly understand business research topics and functions. Consequently, the structure of the text encourages and supports completion of an in-depth business research project during the semester.

About the Author
Don Cooper is the writer of the text. He is on leave from Florida Atlantic University and currently does extensive consulting work for companies such as IBM in the domestic and global areas.

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