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Principles and Practice of Marketing, 3rd Ed.
 
 
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Principles and Practice of Marketing, 3rd Ed. (Paperback)

by David Jobber (Author)
4.6 out of 5 stars See all reviews (8 customer reviews)

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Product details

  • Paperback: 838 pages
  • Publisher: McGraw-Hill Inc.,US; 3rd Revised edition edition (Mar 2001)
  • Language English
  • ISBN-10: 0077096134
  • ISBN-13: 978-0077096137
  • Average Customer Review: 4.6 out of 5 stars See all reviews (8 customer reviews)
  • Amazon.co.uk Sales Rank: 299,474 in Books (See Bestsellers in Books)

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Product Description

Product Description
This latest edition of Principles and Practice of Marketing builds on its established strengths of clear exposition of theory linked to marketing practice. Updated throughout, the text takes into account today's greater emphasis on direct marketing and relationship marketing. The structure of the previous edition is retained with four main parts covering Fundamentals of Modern Marketing Thought, Marketing Mix Decisions, Competition and Markets and Marketing Implementation and Applications

From the Publisher
Internet and E-Marketing examples, illustrations and cases throughout the text, with Internet exercises at the end of every chapter.
New increased coverage of Relationship Marketing added to the Marketing Services chapter.
Over 50% of the cases in the text are new or revised - additional case material will be made available on the website.
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Customer Reviews

8 Reviews
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Average Customer Review
4.6 out of 5 stars (8 customer reviews)
 
 
 
 
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11 of 11 people found the following review helpful:
5.0 out of 5 stars Simply Essential, 11 Jul 2002
By M. Hatson (Leicester) - See all my reviews
(REAL NAME)   
A great reference for anyone studying Marketing. Well written with plenty of small case studies and questions to reinforce the learning. The CD has some useful tools too, including a marketing plan template that is useful for study and work.

Easy to read, well structured and puts in to english that which some of the subject's other writers (such as Kotler) have written rather confusingly.

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18 of 19 people found the following review helpful:
4.0 out of 5 stars Marketing, A mature student perspective, 8 Jan 2003
I purchased this book to assist me with my studies aa part of an MBA course, I am a mature student returning to study and have some years of experience in an administration capacity and some knowledge of the subject.

I have found the book easy to read with a variety of material to assist and links into other topics which I am studying. It appears to have been written by someone who understands the student needs. It is well researched and is not a pure academics book, the cases are based in real life and this enables the reader to relate it to their own knowledge and experience.

The depth of material covered and the CD Rom supplied together with the on line assistance makes it extremely useful for part time students who are also working.

The format of the material is broken down into managable sections and the excellent variety created by the prolific use of diagrams, colour, real advertisements, and stories make it easy to read. This is not always possible to achieve with study material.

The book can be considered as a definative text covering the whole subject of Marketing for both students and academics. I found some parts simplistic at times to mature students such as myself but as a new starter to the subject it is invaluable.

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18 of 19 people found the following review helpful:
5.0 out of 5 stars Wide ranging and comprehensive with CD ROM and web site, 2 Sep 2001
By plan47@altavista.com (Shropshire England) - See all my reviews
For students of marketing the Jobber 3rd edition is a valuable reference book containing plenty of case studies and study questions. The layout is clear and easy to follow, with a good selection of marketing models and graphs. All of the principal areas of marketing are covered. The section of services marketing is very useful, traditional marketing books have often under valued this area of marketing. The book comes with a CD ROM and a web site with excellent student and lecturer support. Each chapter has a set of on-line questions, which means revision can take place anywhere one can access a PC and the Internet. A very useful package.
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Most Recent Customer Reviews

5.0 out of 5 stars Excellent
I puchased this book from Amazon and was so pleased with the excellent service that i recieved.
Published 3 months ago by Ms. Roisin Devlin

3.0 out of 5 stars just an average book
It is easy to understand and contains good case examples. However, in my opinion it lacks depth (e.g. in terms of recent research done, alternative views on common theories etc. Read more
Published 5 months ago by J. C. Breitsohl

5.0 out of 5 stars Easy to read and very understandable
Before reading this book I had no knowledge whatsoever about marketing. This book has got me through my exams. Read more
Published on 5 Mar 2000

5.0 out of 5 stars One of ther most readable and up to date texts available.
This is an excellent book for any degree students (inc MBA) or businessmen who need to get a feel for what marketing is about. Read more
Published on 20 Sep 1999

5.0 out of 5 stars One of ther most readable and up to date texts available.
This is an excellent book for any degree students (inc MBA) or businessmen who need to get a feel for what marketing is about. Read more
Published on 20 Sep 1999

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