Product Description
"Digital Property: Currency of the 21st Century" is everyone's guide to seeing information for what it is: a lucrative commodity. Every great product or service begins with an idea, and the value of this "invisible property" - once the province of lawyers specializing in the area - is now front-page news, as Bill Gates and major corporations acquire intellectual property at unheard-of pace. This timely book shows readers that their creative work -whether a photo, a painting, music, data, or a new game - is like money in the bank, and controlling its content means big profits.
From the Back Cover
IN THE INFORMATION ECONOMY, INTELLECTUAL PROPERTY IS MONEY IN THE BANK. More than likely, intellectual property will pay your rent by the year 2000. Bill Gates and corporate giants have been avidly buying it for years. Intellectual Property shows you why the shift from a manufacturing to an information economy has made this "invisible property" (also known as "content") so valuable. Whether it's ideas that launch great products or services, works of art, or some other form of data, this book shows you information for what it truly is: a lucrative commodity. This just-in-time guide is the first to tell individuals and businesses how to treat intellectual property as a real asset. Enjoyably readable, it will help you: Recognize intellectual property you already own; Legally protect your "invisible property";
Understand copyrights in the new media and in a borderless world; Market intellectual assets; Handle intellectual property issues in the workplace; Profit from IP investments; Find a career in intellectual property.
Written by one of North America's foremost intellectual property authorities, this book shows you how to benefit from understanding the currency of the 21st Century'and control it for big profits.
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