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Sponsorship Seeker's Toolkit
 
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Sponsorship Seeker's Toolkit [Illustrated] (Paperback)

by Kim Skildum-Reid (Author), Anne-Marie Grey (Author)
4.5 out of 5 stars See all reviews (2 customer reviews)

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Product details

  • Paperback: 203 pages
  • Publisher: McGraw-Hill Inc.,US; illustrated edition edition (31 Aug 1999)
  • Language English
  • ISBN-10: 0074707078
  • ISBN-13: 978-0074707074
  • Product Dimensions: 24 x 20 x 1.6 cm
  • Average Customer Review: 4.5 out of 5 stars See all reviews (2 customer reviews)
  • Amazon.co.uk Sales Rank: 991,501 in Books (See Bestsellers in Books)

    Popular in this category:

    #40 in  Books > Art, Architecture & Photography > Art Issues > Art Funding & Sponsorship
  • See Complete Table of Contents

Product Description

Vive Magazine, Spring 1999
This is a how-to guide to getting funding by speaking to organisations in corporate language - using the right tools to open the money box. It also ensures the sponsor gets value return for their investment. The two savvy authors walk you through every step of the process and provide checklists and templates for planning, proposals, and presentations, backed up by the diskette that comes with the book. The beauty of this book is that strategies for obtaining sponsorship by providing competitive benefits have been built into the instructions for structuring, negotiating, and managing a sponsorship proposal. Whether you represent a small local group or a large non-profit organisation, this toolkit will equip you to achieve your finding goals.

AIM Mastering Management, September 1999
This new book shows how to find sponsors, how to secure them, and most importantly, how to keep them. It is attractively designed and clearly set out, and full of easy-to-use tools, techniques, and exercises which can be undertaken individually or collaboratively. There are detailed checklists, forms, sample letters, and templates, and as a bonus, fifteen of the book's key documents are also available electronically on the accompanying floppy disk. Sponsorship has come into its own as the most powerful of all marketing media. This step-by-step, non-nonsense "how to" workbook explains how to secure sponsorships and build highly innovative win-win partnerships that will last.

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What Do Customers Ultimately Buy After Viewing This Item?

Sponsorship Seeker's Toolkit
84% buy the item featured on this page:
Sponsorship Seeker's Toolkit 4.5 out of 5 stars (2)
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Customer Reviews

2 Reviews
5 star:
 (1)
4 star:
 (1)
3 star:    (0)
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Average Customer Review
4.5 out of 5 stars (2 customer reviews)
 
 
 
 
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Most Helpful Customer Reviews

 
8 of 8 people found the following review helpful:
4.0 out of 5 stars excellent resource, 31 Jul 2003
Whilst this book may be a little too focused upon the arts or charity sectors for some, it is still an excellent resource for anyone interested in selling and/or delivering on sponsorship deals.

The advice is practical and clear, taking the reader through the sequence of how to win sponsorship deals.

Put it this way: It solved a problem for me I'd been struggling with for 3 months. That's worth a few pound of anyone's money.

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7 of 8 people found the following review helpful:
5.0 out of 5 stars Excellent Resource, 12 Jun 2004
By A Customer
The book comes with a CD-ROM which includes proposal templates. The book is very complete and goes into every detail. Many business books I have read in the past repeat vague advice and rarely give insider information such as industry specific terms. This book is different it goes into total detail and gives very sound advice.
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