Product Description
Clay Christensen is world-renowned in the field of innovation. His book is the first general manager's instruction kit for managing innovation. It was developed from Christensen's Harvard course and it helps students and managers learn to address the issues related to managing innovation more effectively. Its first purpose is to help them understand the challenges of coordination and interoperability in innovation and to equip them with the tools to manage these complex interactions effectively. Its second purpose it to help future managers develop an intuition for sorting out symptoms from their underlying causes and to give them vicarious experience, through case studies, in resolving those root causes.
From the Publisher
Although cases and readings make up most of the text, each section begins with a short article that introduces the key concepts that the cases themselves illustrate.
Cases/Readings include: High-technology & low-technology industries; fast-paced & slower-paced industries; product-driven to process-intensive industries and service businesses.
