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Consumer Behavior: Building Marketing Strategy (Mcgraw-Hill/Irwin Series in Marketing) (Hardcover)

by Del I. Hawkins (Author), Kenneth A. Coney (Author) "What is consumer behavior? ..." (more)

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Product details

Hardcover
Publisher: Mcgraw-Hill College; 9 Sub edition (Jul 2003)
Language English
ISBN-10: 0072536861
ISBN-13: 978-0072536867
Product Dimensions: 25.4 x 21 x 3.2 cm
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Amazon.co.uk Sales Rank: 2,409,956 in Books (See Bestsellers in Books)

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Inside This Book (Learn More)

First Sentence
What is consumer behavior? Read the first page

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Front Cover | Copyright | Table of Contents | Excerpt | Index

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