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This text has been written for a course in technology and innovation. It covers contemporary research by using a combination of text, readings, and cases. Based on reviewer response to a survey, the authors have updated many of the cases that instructors found outdated or lacking. Classic cases such as Claire McCloud have been kept, while newer cases such as Intel Corporation in 1999 have been added. There is also a strong set of readings from sources such as "Harvard Business Review", "California Management Review", and "Sloan Management Review".
This text has been written for a course in technology and innovation. It covers contemporary research by using a combination of text, readings, and cases. Based on reviewer response to a survey, the authors have updated many of the cases that instructors found outdated or lacking. Classic cases such as Claire McCloud have been kept, while newer cases such as Intel Corporation in 1999 have been added. There is also a strong set of readings from sources such as "Harvard Business Review", "California Management Review", and "Sloan Management Review".
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A key purpose of this book is to help the general manager-someone responsible for the overall strategic management of an organization or autonomous business unit-deal with issues of technology and innovation. Read the first page
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
A key purpose of this book is to help the general manager-someone responsible for the overall strategic management of an organization or autonomous business unit-deal with issues of technology and innovation. Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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