or
Sign in to turn on 1-Click ordering.
 
 
More Buying Choices
17 used & new from £5.84
Have one to sell? Sell yours here
 
   
CRM at the Speed of Light, Third Edition: Essential Customer Strategies for the 21st Century
 
 
Share your own customer images
Search inside this book

CRM at the Speed of Light, Third Edition: Essential Customer Strategies for the 21st Century (Hardcover)

by Paul Greenberg (Author) "My wife and I went to the IHOP in Manassas, Virginia where we live, one Sunday for no particular reason ..." (more)
3.7 out of 5 stars  See all reviews (3 customer reviews)
RRP: £17.99
Price: £15.29 & this item Delivered FREE in the UK with Super Saver Delivery. See details and conditions
You Save: £2.70 (15%)
o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o
In stock.
Dispatched from and sold by Amazon.co.uk. Gift-wrap available.

Only 2 left in stock--order soon (more on the way).

Want guaranteed delivery by Thursday, February 11? Choose Express delivery at checkout. See Details
9 new from £10.00 8 used from £5.84
Other Editions: RRP: Our Price: Other Offers:
Hardcover (2) 21 used & new from £1.23

Frequently Bought Together

CRM at the Speed of Light, Third Edition: Essential Customer Strategies for the 21st Century + The C.R.M. Pocketbook (The Pocketbook) + The CRM Project Management Handbook: Building Realistic Expectations and Managing Risk
Total RRP: £52.48
Price For All Three: £40.16

Show availability and delivery details

Customers Who Bought This Item Also Bought

The C.R.M. Pocketbook (The Pocketbook)

The C.R.M. Pocketbook (The Pocketbook)

by David Alexander
5.0 out of 5 stars (9)  £5.42
The CRM Handbook: A Business Guide to Customer Relationship Management (Information Technology)

The CRM Handbook: A Business Guide to Customer Relationship Management (Information Technology)

by Jill Dyché
3.0 out of 5 stars (1)  £24.96
The CRM Project Management Handbook: Building Realistic Expectations and Managing Risk

The CRM Project Management Handbook: Building Realistic Expectations and Managing Risk

by Michael Gentle
5.0 out of 5 stars (4)  £19.45
Salesforce.com for Dummies

Salesforce.com for Dummies

by Tom Wong
£10.39
Loyalty Effect, The: The Hidden Force Behind Growth, Profits, and Lasting Value

Loyalty Effect, The: The Hidden Force Behind Growth, Profits, and Lasting Value

by Frederick F Reichheld
4.8 out of 5 stars (16)  £8.70
› Explore similar items

Product details

  • Hardcover: 384 pages
  • Publisher: McGraw-Hill Osborne; 3 edition (1 Aug 2004)
  • Language English
  • ISBN-10: 0072231734
  • ISBN-13: 978-0072231731
  • Product Dimensions: 23.6 x 15.4 x 4.4 cm
  • Average Customer Review: 3.7 out of 5 stars  See all reviews (3 customer reviews)
  • Amazon.co.uk Sales Rank: 552,055 in Books (See Bestsellers in Books)

    Popular in this category:

    #28 in  Books > Business, Finance & Law > Sales & Marketing > Database Marketing

    •  Would you like to update product info or give feedback on images?

  • See Complete Table of Contents

Customers Viewing This Page May Be Interested in These Sponsored Links

  (What is this?)
   Free CRM information Pack opens new browser window
www.select-crm.co.uk  -  Compare all leading CRM solutions. The online CRM software shortlist!
   Simply Successful CRM opens new browser window
www.collierpickard.co.uk  -  MaximizerCRM Top UK Partner 400+ CRM & SFA implementations
   Oracle's Siebel CRM opens new browser window
www.Oracle.com/SiebelCRM  -  Easy-to-Use, Flexible & Affordable CRM Solutions. Learn More!
  
 

Product Description

Product Description

Updated to reflect the major changes in Customer Relationship Management (CRM) in the last few years, this third edition of CRM at the Speed of Light: Capturing and Keeping Customers in Real Time is a must-read for executives looking to leverage the latest technologies on the market to reach and retain customers. Learn CRM concepts, discover what tools are available and which ones are suitable for your business, and get practical, expert advice on avoiding common pitfalls.

From the Publisher

Get winning strategies for acquiring and retaining customers by leveraging the latest advanced technologies. This insightful and authoritative book shows you how to select the right tools for your business so it can grow today and on into the future. --This text refers to an out of print or unavailable edition of this title.
See all Product Description
Inside This Book (Learn More)
First Sentence
My wife and I went to the IHOP in Manassas, Virginia where we live, one Sunday for no particular reason. Read the first page
Explore More
Concordance
Browse Sample Pages
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
Search inside this book:

Suggested Tags from Similar Products

 (What's this?)
Be the first one to add a relevant tag (keyword that's strongly related to this product)
 
crm
customer strategy
customer experience
business strategy

Your tags: Add your first tag
 
See most popular tags

What Do Customers Ultimately Buy After Viewing This Item?

CRM at the Speed of Light, Third Edition: Essential Customer Strategies for the 21st Century
63% buy the item featured on this page:
CRM at the Speed of Light, Third Edition: Essential Customer Strategies for the 21st Century 3.7 out of 5 stars (3)
£15.29
The C.R.M. Pocketbook (The Pocketbook)
21% buy
The C.R.M. Pocketbook (The Pocketbook) 5.0 out of 5 stars (9)
£5.42
Customer Relationship Management
7% buy
Customer Relationship Management 4.5 out of 5 stars (4)
£24.81
The CRM Project Management Handbook: Building Realistic Expectations and Managing Risk
5% buy
The CRM Project Management Handbook: Building Realistic Expectations and Managing Risk 5.0 out of 5 stars (4)
£19.45
Explore similar items
 

Customer Reviews

3 Reviews
5 star:    (0)
4 star:
 (2)
3 star:
 (1)
2 star:    (0)
1 star:    (0)
 
 
 
 
 
Average Customer Review
3.7 out of 5 stars (3 customer reviews)
 
 
 
 
Share your thoughts with other customers:
Most Helpful Customer Reviews

 
9 of 9 people found the following review helpful:
4.0 out of 5 stars Keeps you focused on practical solutions, 22 Jun 2001
By Hud (London) - See all my reviews
This review is from: CRM at the Speed of Light: Capturing and Keeping Customers in Internet Real Time (Consumer) (Hardcover)
I liked this book:

1. It tries to avoid the sledgehammer approach which I come across time and time again - which is that CRM = Massive Re-engineering project across your entire organisation.

2. It looks at the important areas of CRM, and I believe allows you to prioritise the important areas for your firm. Of course it would be nice to have the luxury of creating seamless customer touchpoints across all departments - but lets fix the email management problem first.

3. It acknowledges the role of SFA - many CRM writings don't even mention this important part of organisation. I've been astonished how in some organisations the Sales Director is not really a key player in the CRM project.

4. It gives a good precis of the software on the market today.

Cons: - horizontal focus: therefore naturally doesnt go into too much detail about specific uses of CRM in a vertical sector - focuses on vendors technology strategy (which is good) but not their route to market strategy and its impact on the product offering, eg, is Siebel eFinance really different to the normal product? - not enough on call centre solutions architecture for me

Written in an informal, chatty style which makes it very good to read.

rgds

Help other customers find the most helpful reviews  
Was this review helpful to you? Yes No


 
1 of 4 people found the following review helpful:
4.0 out of 5 stars An excellent text for all, 29 Sep 2001
By A Customer
This review is from: CRM at the Speed of Light: Capturing and Keeping Customers in Internet Real Time (Consumer) (Hardcover)
The book is a very good primer for all those having anything to do with CRM/e-CRM. The book gives a clear picture of CRM concepts which is easily grasped by even non- management people.
The coverage is comprehensive in that it discusses all related arears of CRM
Help other customers find the most helpful reviews  
Was this review helpful to you? Yes No


 
3.0 out of 5 stars Handles about the C.R.M.-solutions on the market, 25 April 2001
By A Customer
This review is from: CRM at the Speed of Light: Capturing and Keeping Customers in Internet Real Time (Consumer) (Hardcover)
This book gives the reader an idea of what different solutions there on the market as well as a guideline in defining C.R.M. and browsing the internet for additional information about C.R.M.
Help other customers find the most helpful reviews  
Was this review helpful to you? Yes No

Share your thoughts with other customers: Create your own review
 
 
 
Only search this product's reviews


Customer Discussions

This product's forum
Discussion Replies Latest Post
No discussions yet

Ask questions, Share opinions, Gain insight
Start a new discussion
Topic:
First post:
Prompts for sign-in
 

   

Listmania!

Create a Listmania! list

Look for similar items by category

Look for similar items by subject























i.e., each product must be in subject 1 AND subject 2 AND ...

Feedback


Your Recent History

 (What's this?)

After viewing product detail pages or search results, look here to find an easy way to navigate back to pages you are interested in.