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Influencer: The Power to Change Anything (Hardcover)

by Kerry Patterson (Author), Joseph Grenny (Author), David Maxfield (Author), Ron Mcmillan (Author), Al Switzler (Author)
3.2 out of 5 stars  See all reviews (5 customer reviews)
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Product Description

Edge Magazine, December 2007

Should be required reading for anyone wishing to bring about change whether in the business, political or social sectors.


getAbstract, March 2008

This book is a joy, and, as the authors no doubt intended, an inspiration... Full of optimism, examples and practical techniques.
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Inside This Book (Learn More)
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Front Cover | Copyright | Table of Contents | Excerpt | Index
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Influencer: The Power to Change Anything
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Customer Reviews

5 Reviews
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3.2 out of 5 stars (5 customer reviews)
 
 
 
 
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13 of 13 people found the following review helpful:
4.0 out of 5 stars Full of interesting insight into human behavior, 15 Oct 2007
By Daniel Jolley "darkgenius" (Shelby, North Carolina USA) - See all my reviews
(TOP 10 REVIEWER)    (REAL NAME)   
I tend to carry a lot of pessimism into a book such as this, partly because I'm exceedingly individualistic, partly because I consider the vast amount of sociological self-help books to be pure hokum, and partly because I know that I am personally way too messed up in the head to be radically "improved" by the contents of a single book. I also have a latent fear that a book such as this is somehow going to be a manifestation of that infernal Who Moved My Cheese? book. Believe it or not, however, I found Influencer to be a valuable read, as it provides a lot of fascinating insight into the workings of the human mind. Whether you call it motivation or manipulation, it is the authors' contention that you can change virtually anything by understanding and implementing the types of techniques and strategies they identify and expound upon in this book.

To be a true "influencer," you have to change your way of thinking, according to the authors. The real secret is not to concentrate on producing the outcome you desire; instead, you must target the behaviors responsible for producing that output. You absolutely have to change behavior patterns in order to yield the results you are after. It takes work, experimentation, etc., but baby steps in the right direction can ultimately lead to giant leaps in virtually any aspect of life, not just business. The authors identify and discuss six sources of influence which you must address in order to bring about and sustain comprehensive change. Success requires deliberate practice, a lot of honest feedback, the setting of mini-goals along the way to keep people motivated, flexibility and mutual collaboration, etc. There really are no magic formulas here; the influence strategy you ultimately adopt must be personalized and comprehensive if you are to succeed. If you don't truly understand the behavior in question or you try to pick and choose between different sources of influence, you will most likely fail in your endeavors.

The authors do a good job of showing why the most simplistic agents of change do not work very well at all. You don't have to be the parent of a teenager to know that lectures rarely yield the desired results. The more you yell and threaten, the less likely you are to get what you want. On the other hand, you would think that incentives and rewards for desired behavior would work well, but the authors show how this strategy can also backfire. So how do you enable these all-important behaviors and forge a workable strategy? The authors boil it down to three things: improving personal mastery through deliberate practice, working with others to build personal capital, and changing the environment. It is amazing how you can influence human behavior just by making even the smallest of changes inside a person's environment. For example, I know that complaints about the slowness of a certain business software program declined significantly after the words "Please Wait" were replaced by "Processing." The program wasn't one bit faster than it used to be, but people thought it was simply because it was no longer prompting them to wait. The authors pack this book full of even more telling examples than this, offering empirical evidence for every recommendation they endorse.

This book hasn't radically changed my life, but it has given me a lot to think about. I would definitely recommend it to a wide range of readers, as it is more of an idea book than a practical guide aimed at a specific audience.
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3 of 3 people found the following review helpful:
5.0 out of 5 stars New techniques for changing behavior, 18 Jan 2008
By Rolf Dobelli "getAbstract.com" (Switzerland) - See all my reviews
(TOP 50 REVIEWER)    (REAL NAME)   
This book is a joy, and, as the authors no doubt intended, an inspiration. Often, those who try to create change over the long term give up and become resigned to the way things are. Into this stable situation come five authors - Kerry Patterson, Joseph Grenny, David Maxfield, Ron McMillan and Al Switzler - full of optimism, examples and, best of all, practical techniques you can use right away to create change. It would be easy to say the book is too optimistic, or that it claims too much is possible, but some of its examples show the success of sweeping, ambitious changes. Instead of clinging to a dour but "realistic" view of the world, they invite you to re-examine your influence strategies and analyze your environment for new clues, whether you are trying to change yourself or your employees. The social possibilities are exciting. We recommend this book to anyone who is trying to create social change, and especially people who are open-minded and at ease with new ideas.
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5 of 7 people found the following review helpful:
2.0 out of 5 stars Tedious, 20 Sep 2007
By Kona (Emerald City) - See all my reviews
(TOP 50 REVIEWER)      
This book claims to show anyone how to be an "Influencer" capable of changing anything for the better. Influencers achieve their desired results through academic study of the problem and utilization six "sources of influence" which are personal, social, and structural motivation and ability.

These are pretty common sense elements of change; I don't think the authors have discovered anything new here. Each source of influence is illustrated by endless examples of well-known Influencers who have accomplished good things from improvements in health care to rehabilitation of criminals. (I would have like to see some photographs of them and their work.)

It all seemed to me to be overly-academic and needlessly drawn-out. I think the authors could have more effectively conveyed their message in 40-50 pages rather than 257 pages. The book is not designed for light reading or personal quick-fix self-help; it is probably best-suited to people in management positions who desire change in their employees. The overall feel of the book is extremely academic and, for me, dull and repetitive.
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Most Recent Customer Reviews

1.0 out of 5 stars Dont buy it
I read the previous reviews and made the mistake of believing them. This book is light on substance and full of hype. I would not recommend it.
Published 5 months ago by A. Hartley

4.0 out of 5 stars Social science gems you might be able to apply
Some examples, some methods, some references, but you'll still need your own creativity. If constructive change were that easy, would the world be in the shape it is in... Read more
Published on 6 Nov 2007 by calmly

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