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The Houdini Solution: Why Thinking Inside the Box is the Key to Creativity
 
 

The Houdini Solution: Why Thinking Inside the Box is the Key to Creativity (Paperback)

by Ernie Schenck (Author)
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Product details

  • Paperback: 256 pages
  • Publisher: McGraw-Hill Contemporary (1 Oct 2006)
  • Language English
  • ISBN-10: 007146204X
  • ISBN-13: 978-0071462044
  • Product Dimensions: 20.8 x 13.2 x 1.8 cm
  • Average Customer Review: No customer reviews yet. Be the first.
  • Amazon.co.uk Sales Rank: 584,728 in Books (See Bestsellers in Books)

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Product Description

Product Description

Transform the shackles of conformity into the tools for generating amazing, unconventional results

Houdini performed his greatest tricks within the confines of a box. Now one of the advertising industry's brightest and most innovative stars shows you how to do likewise: to use the power of thinking inside the box to unleash the power of innate creativity.

Who hasn't been extremely creative when boxed into an exceedingly tight deadline or budget? The Houdini Solution introduces a radical theory of how to generate more focused and powerful ideas by accepting, and even thriving on, constraints instead of being controlled by them. Filled with inspiring anecdotes and intriguing exercises that will yield surprising results, this book will spur you on to unleash the full power of your creativity, work magic in the workplace, and succeed beyond your wildest dreams.



From the Back Cover

Don't struggle against limitations. Think like Houdini­­and work your magic!

You've heard it a million times: Think outside the box. But what about Harry Houdini? The legendary magician did his best work shackled, handcuffed, and chained inside the smallest of boxes­­--and yet he managed to find his way out every time. The same is true with creativity. It's the restraints themselves that spark the creative process, inspiring the most ingenious solutions.

That's the secret of The Houdini Solution. Written by Ernie Schenck, the award-winning creative mind behind some of today's hottest advertising campaigns, this eye-opening book smashes through the clichés you've heard about creative thinking and shows you how to use that proverbial "box" to full advantage. You'll learn how to:

  • Slip through the loopholes of the professional straightjacket
  • Use that last-minute deadline as your chance to dazzle
  • Face a wall of resistance and see an opening for success

It's not magic. It's creativity at work. And, inspired by Houdini, it's your golden opportunity to beat the odds, amaze your audience, and come out on top.


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