The E-Learning Fieldbook: Implementation Lessons and Case Studies from Companies that are Making E-Learning Work (Hardcover)

The first wave of e-learning implementation is over, and companies are now assessing the reality of what works and what doesn't. Even though e-learning has proven to be credible as a global approach to education for both people and enterprises, a number of issues must be addressed in order to take e-learning to the next level. Drawing on the experiences of the successful adopters of e-learning, "The e-Learning Fieldbook" presents business case studies and lessons learned by leading companies from many industries, including American Skandia Anglo Platinum Austrade, Babson College, Black and Decker Corporation, BMW, Cingular Wireless, The Hartford, The Home Depot, The Iams Company, INSEAD, Invensys, Foxboro, JPMorgan Chase, Liberty Group, McDonald's Corporation, Oracle Corporation, Prudential Financial, STMicroelectronics, 3Com, Deloitte, Unilever, The US Defense Acquisition University, Wyndham International, and Wachovia Corporation.You'll see how these companies are meeting the challenge of aligning e-learning with their business goals - using e-learning for everything from launching new products and services to implementing new information systems to educating customers and partners to training the sales force of the future. Their experience and insights will help you avoid costly mistakes as you plan your own e-learning implementation. You'll discover what makes e-learning technology work, how to measure e-learning initiatives and results, and what it takes to motivate employees to get on board. Van Dam provides proven techniques for: Launching e-learning to a global workforce, designing e-learning and blended learning programs, working successfully with vendors, avoiding costly delays and pitfalls in e-learning initiatives, and deploying e-learning solutions.Part I of the book focuses on current implementation trends, tips and techniques, and valuable insights into the key components of a successful e-learning strategy. Part II describes how leading organizations are aligning e-learning with business goals. This book is for everyone - business leaders, human resource development professionals, trainers and teachers, consultants and students - interested in the reality of what works and doesn't work in e-learning. Nick van Dam is Deloitte Consulting's Chief Learning Officer. An internationally recognized consultant and thought leader in Learning and Human Resouce Development (HRD), van Dam has written articles and books and has been quoted by "Financial Times", "Forbes", "Fortune", "Business Week", "T+D Magazine", and "CLO Magazine". All royalties from this book will be donated to e-Learning for Kids, a nonprofit foundation for children that provides schools in need with Internet-based learning solutions.You can learn how leading companies are implementing e-learning to meet business goals. ""The e-Learning Fieldbook" takes an in-depth look 'under the hood' of real-life, successful e-Learning implementations. I am so impressed with the organization and rigor of these examinations that we will be using the Fieldbook as a benchmarking tool for our members." - Elliott Masie, Founder, e-Learning CONSORTIUM and The MASIE Center. "This is the most useful "how to" manual available on e-learning. The pages overflow with the author's deep understanding of the issues, benefits and pitfalls of enterprise-wide e-learning. The twenty-five detailed case studies what is working and not working among companies have had deploying e-learning and the common characteristics that made those programs work: organizational alignment, clear focus, and effective marketing." -Cushing Anderson, Program Director, IDC's Learning Services Group."This book changed the way I think, not only about e-learning but about learning and talent development in general. It is by far the best book I have seen on this subject." - Douglas A. Ready, Ph.D.Senior Lecturer, Sloan School of Management, MIT, and President, International Consortium for Executive Development Research (ICEDR). "This book could be called "The e-Learning and Business Fieldbook." The twenty-five companies profiled are aligning e-learning with their business priorities - from launching new products to educating a global workforce." - Jeff Schwartz, Partner, Deloitte Consulting, Global Human Capital Practice.

The first wave of e-learning implementation is over, and companies are now assessing the reality of what works and what doesn't. Even though e-learning has proven to be credible as a global approach to education for both people and enterprises, a number of issues must be addressed in order to take e-learning to the next level. Drawing on the experiences of the successful adopters of e-learning, The e-Learning Fieldbook presents business case studies and lessons learned by leading companies from many industries, including

• American Skandia
• Anglo Platinum
• Austrade, Babson College
• Black and Decker Corporation
• BMW
• Cingular Wireless
• The Hartford
• The Home Depot
• The Iams Company
• INSEAD
• Invensys Foxboro
• JPMorgan Chase
• Liberty Group
• McDonald's Corporation
• Oracle Corporation
• Prudential Financial
• STMicroelectronics
• 3Com, Deloitte
• Unilever
• The US Defense Acquisition University
• Wyndham International
• Wachovia Corporation

You'll see how these companies are meeting the challenge of aligning e-learning with their business goals--using e-learning for everything from launching new products and services to implementing new information systems to educating customers and partners to training the sales force of the future. Their experience and insights will help you avoid costly mistakes as you plan your own e-learning implementation. You'll discover what makes e-learning technology work, how to measure e-learning initiatives and results, and what it takes to motivate employees to get on board. Van Dam provides proven techniques for

• Launching e-learning to a global workforce
• Designing e-learning and blended learning programs
• Working successfully with vendors
• Avoiding costly delays and pitfalls in e-learning initiatives
• Deploying e-learning solutions

Part I of the book focuses on current implementation trends, tips and techniques, and valuable insights into the key components of a successful e-learning strategy. Part II describes how leading organizations are aligning e-learning with business goals.

This book is for everyone--business leaders, human resource development professionals, trainers and teachers, consultants and students--interested in the reality of what works and doesn't work in e-learning.

Nick van Dam is Deloitte Consulting's Chief Learning Officer. An internationally recognized consultant and thought leader in Learning and Human Resouce Development (HRD), van Dam has written articles and books and has been quoted by Financial Times, Forbes, Fortune, Business Week, T+D Magazine, and CLO Magazine.

(Email: nickvandam@elearningfieldbook.com)

All royalties from this book will be donated to e-Learning for Kids, a nonprofit foundation for children that provides schools in need with Internet-based learning solutions. (www.e-learningforkids.org)

Learn how leading companies are implementing e-learning to meet business goals

"The e-Learning Fieldbook takes an in-depth look ’under the hood’ of real-life, successful e-Learning implementations. I am so impressed with the organization and rigor of these examinations that we will be using the Fieldbook as a benchmarking tool for our members."

--Elliott Masie, Founder, e-Learning CONSORTIUM and The MASIE Center

"This is the most useful "how to" manual available on e-learning. The pages overflow with the author's deep understanding of the issues, benefits and pitfalls of enterprise-wide e-learning. The twenty-five detailed case studies what is working and not working among companies have had deploying e-learning and the common characteristics that made those programs work: organizational alignment, clear focus, and effective marketing."

--Cushing Anderson, Program Director, IDC's Learning Services Group

"This book changed the way I think, not only about e-learning but about learning and talent development in general.  It is by far the best book I have seen on this subject."--Douglas A. Ready, Ph.D. Senior Lecturer, Sloan School of Management, MIT, and President, International Consortium for Executive Development Research (ICEDR)

"This book could be called "The e-Learning and Business Fieldbook." The twenty-five companies profiled are aligning e-learning with their business priorities--from launching new products to educating a global workforce."--Jeff Schwartz, Partner, Deloitte Consulting, Global Human Capital Practice