The Wireless Web: How to Develop and Execute a Winning Wireless Strategy (Hardcover)

Product Description
If the 1990s were the decade when everyone got a cell phone, then the 2000s will see folks using wireless applications for everything from surfing the Net to checking the refrigerator. Wireless used to be about just cell phones, but now everything is looking at going wireless. Announcements of mobile devices, wireless connectivity options, and things that are smarter than they have any right to be are the core of this year's rage. Follow the spectrum of wireless coverage - e-mail on the Palm, cell phone browsers, and nets that connect every gadget in your home. Tech companies are promising that we'll never have to be alone, ever again. We'll be forever connected to the ultimate power, that supreme cybergrid in the sky, by way of our Palm/Pocket/Handspring PDA. Besides phones, developers will spend plenty of time discussing wireless services for providing what has become the holy grail of the Net business: high-speed Internet access. Some of the hot topics: developing text-based Web browsers, delivering real-time stock quotes, and improving access to news, weather forecasts and electronic commerce. The big difference? Wireless executives want to deliver all those services to screens smaller than the average business card. They're also operating in a market where users - most of whom already have access to Web-enabled PCs - pay by the minute. The wireless movement caught mainstream America's attention with the largest initial public offering in US history, when AT&T Wireless Group raised a record US$10.6 billion through an offering of 360 million shares. The explosion of wireless technology and broadband connections should be a boon to businesses that broadcast live and archived events to PCs, TVs, set-top boxes, handheld computers and other wireless devices. Exclusive and compelling content is what draws people to a site. Businesses are already beginning to gauge the market for applications for next-generation mobile phones, high-speed wireless Internet services, and devices for networking household appliances. Bluetooth, a developing wireless standard for linking Internet-connected mobile computers, mobile phones and handheld devices, will be a prominent theme. About 1,300 companies are involved in developing Bluetooth specifications, including IBM, Intel, Lucent, Microsoft and Motorola. This book is an introduction to the "next big thing" in the world of e-commerce: wireless. It provides e-business executives with a foundation in wireless Web technology - from a business perspective - and a roadmap of how they can develop and execute a winning wireless strategy for their company. It discusses the domestic wireless market, as well as the Eurasian advantages. It identifies the key players and the technology behind the wonder of wireless. Each chapter ends with a condensed executive summary section that distills the chapter into three or four paragraphs. A sister web site will be created, providing the reader with links to the latest information related to wireless e-commerce.

From the Back Cover

Practical, Profitable Techniques to Secure a Stronghold in the Wireless Revolution

Wireless Web services are changing the way businesses and consumers interact with the Internet, with the marketplace, and with each other. The Wireless Web reveals in clear, non-technical language how you can develop and execute wireless strategies that complement your existing business efforts, strengthen relationships with your best customers­­and capitalize on the many possibilities in today's wireless technology revolution.

Praise for The Wireless Web

"Bryan Bergeron's book The Wireless Web provides a thorough and well-researched overview of the complex technological landscape surrounding the mobile Internet. The book also provides advice on how an enterprise should embrace these emerging technologies to competitive advantage."
­­Steven Peck
Worldwide Program Manager, Mobile Financial Services
Hewlett Packard

"Mr Bergeron compellingly captures the essence of the tremendous opportunities which result from the 'untethering' of the Web through wireless technologies, and then goes on to provide solid how-to advice to the executive seeking to build business around those opportunities. I recommend it highly."
­­Richard Bravman
Senior Vice President
GM Wireless Systems, Symbol

"The Wireless Web is a valuable guide for those participating in the race for the 'Wireless Wallet.' This book will help executives understand the core technical and economic constructs behind this vision."
­­Jim Balsillie
Chairman and Co-CEO
Research In Motion

"The Wireless Web is a practical, solution-oriented book, with just enough technology to allow an intelligent decision maker to make an informed choice. It provides an overview of the most relevant technologies in enough depth for the reader to understand the business implications of the technology."
­­From the Preface

The marriage of the Web and wireless communications technology impacts virtually every business on the globe. The Wireless Web reveals how it impacts your business, and explains in clear, easy-to-understand terms what you can do­­starting today­­to help your business gain access to the growing pool of wireless Web customers.

Written for non-technical executives and managers, The Wireless Web details how to take advantage of wireless Web possibilities in a clear, straightforward manner, explaining the key concepts and technologies involved. For ease of use and reference, this introduction to "the next big thing" in the world of eCommerce is divided into three sections:

-Part I ­ Ether Business­­Provides an overview of the wireless industry from a non-technological, business perspective, exploring the moneymaking potential for wireless commerce
-Part II ­ Wireless Wonders­­Provides a basic overview of the technologies relevant to the Web and wireless communications, allowing ebusiness executives to communicate with IT peers and vendors
-Part III ­ Convergence­­Explores the convergence and synergy of wireless technologies and the Web­­particularly the eBusiness opportunities­­from technologic, economic, political, legal, and social perspectives

For both business and personal applications, wireless technology­­already firmly entrenched in Europe and Asia­­is just now making its mark in the United States. The Wireless Web explains how wireless technologies will change our entire business environment, and how companies of every type, in every arena and industry, can begin now to build the necessary foundations to take advantage of this exciting new competitive tool.

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Most Helpful Customer Reviews   5.0 out of 5 stars Seeing Europe and Japan As The Future of Wireless!, 10 May 2004 By  Professor Donald Mitchell "Jesus Makes Me a P... (Boston) - See all my reviews (TOP 10 REVIEWER)       Many people have been impressed by what they have seen of the new wireless services in Europe and Japan. Based on the promise of these offerings, wireless operators have spent billions of dollars for 3G licenses in Europe that will require tens of billions to implement. Based on the amount of money invested and planned for the next few years, it looks like the days of broadband wireless Internet are about to be with us. What should you be doing now? That's the question that this book addresses. The Wireless Web is the best book I have seen for describing the background of how technology and customer needs are converging to provide new wireless offerings and the potential for new ways to solve problems. About two-thirds of the book is aimed at providing a layperson's description of technology, social, and governmental developments that will influence what will be offered by companies. The remaining third gives you a template for thinking about what these developments mean for your business. For most people now, that decision will relate to when to get involved. In my consulting practice, it is clear that there are enormous opportunities now to develop intellectual property and new business models that can be implemented immediately. For those who mainly want to use the wireless web as an adjunct to their businesses, on the other hand, you have lots of time. The best advice in the book is to be sure that you have the business processes in place that will allow you to connect wireless technology to your business when the rest of the infrastructure and equipment are in place. Basically, wireless Internet connections will become more important as a disruptive technology than the land-wire connected Internet. By always having a device present (whether a cell phone, personal digital assistant, pager, or some new device), individuals will be able to simplify their lives while they are on the go or in any fixed location. As a result, transactions will be transformed. For example, food manufacturers may have to bid for a consumer's business while she or he is walking down the aisles of a supermarket. For the first time, you will be able to shape the entire consumer or customer experience around what that person prefers. The potential for positive differentiation becomes enormous, as a result. My main caution to you is that this field is rapidly changing. This information will become out-of-date rapidly. So read the book now if you are going to. After you have considered some of the ways that the wireless Internet can improve your offerings, I suggest that you go back to the drawing boards to see how much of these changes you can offer now without broadband wireless connections. In this way, the wireless Internet can be a powerful metaphor now for improving your performance. Be helpful . . . all the time and everywhere! Comment Comment | Permalink | Was this review helpful to you? Yes No (Report this) Share your thoughts with other customers: Create your own review › See all customer reviews...		Ad feedback   Search Customer Reviews Only search this product's reviews

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