Positioning: The Battle for Your Mind (Paperback)

+

+

Price For All Three: £18.12

Show availability and shipping details

• This item: Positioning: The Battle for Your Mind by Al Ries

  In stock.
  Dispatched from and sold by Amazon.co.uk.
  This item Delivered FREE in the UK with Super Saver Delivery. See details and conditions
  

• The 22 Immutable Laws Of Branding by Al Ries

  In stock.
  Dispatched from and sold by Amazon.co.uk.
  This item Delivered FREE in the UK with Super Saver Delivery. See details and conditions
  

• The 22 Immutable Laws Of Marketing by Al Ries

  In stock.
  Dispatched from and sold by Amazon.co.uk.
  This item Delivered FREE in the UK with Super Saver Delivery. See details and conditions
  

The 22 Immutable Laws Of Branding by Al Ries 4.5 out of 5 stars (17)  £5.39

The 22 Immutable Laws Of Marketing by Al Ries 4.3 out of 5 stars (13)  £6.74

Marketing Warfare: 20th Anniversary Edition: Authors' Annotated Edition by Al Ries 4.4 out of 5 stars (15)  £11.49

Ogilvy on Advertising by David Ogilvy 5.0 out of 5 stars (16)  £10.49

The Brand Gap: How to Bridge the Distance Between Business Strategy and Design : a Whiteboard Overview by Marty Neumeier 4.7 out of 5 stars (3)  £12.56

› Explore similar items

Product Description
'One of the most important communication books I've ever read. I highly recommend it!' - Spencer Johnson, author of "Who Moved My Cheese?" and co-author of "The One Minute Manager". '...Ries and Trout taught me everything I know about branding, marketing, and product management. When I had the idea of creating a very large thematic community on the Web, I first thought of "Positioning"...' - David Bohnett, Chairman and Founder of GeoCities. The first book to deal with the problems of communicating to a skeptical, media-blitzed public, "Positioning" describes a revolutionary approach to creating a "position" in a prospective customer's mind - one that reflects a company's own strengths and weaknesses as well as those of its competitors.Writing in their trademark witty, fast-paced style, advertising gurus Ries and Trout explain how to: make and position an industry leader so that its name and message wheedles its way into the collective subconscious of your market - and stays there; position a follower so that it can occupy a niche not claimed by the leader; and, avoid letting a second product ride on the coattails of an established one." Positioning" also shows you how to: use leading ad agency techniques to capture the biggest market share and become a household name; build your strategy around your competition's weaknesses; reposition a strong competitor and create a weak spot; use your present position to its best advantage; choose the best name for your product; determine when - and why - less is more; and, analyze recent trends that affect your positioning. Ries and Trout provide many valuable case histories and penetrating analyses of some of the most phenomenal successes and failures in advertising history. Revised to reflect significant developments in the five years since its original publication, "Positioning" is required reading for anyone in business today.

Book Description
Positioning, a concept developed by the authors, has changed the way people advertise. The reason? It's the first concept to deal with the problems of communicating in an overcommunicated society. With this approach, a company creates a 'position' in the prospect's mind, one that reflects the company's own strengths and weaknesses as well as those of its competitors. Witty and fast-paced, this book spells out how to position a leader so that it gets into the mind and stays there, position a follower in a way that finds a 'hole' not occupied by the leader, and avoid the pitfalls of letting a second product ride on the coattails of an established one. Revised to reflect significant developments in the five years since its original publication, Positioning reveals the fascinating case histories and anecdotes behind the campaigns of many stunning successes and failures in the world of advertising.

See all Product Description

First Sentence
"What we have here is a failure to communicate." Read the first page Browse Sample Pages
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover

Search inside this book:

6 Reviews 5 star:  (4) 4 star:  (1) 3 star:  (1) 2 star:    (0) 1 star:    (0)           Average Customer Review 4.5 out of 5 stars (6 customer reviews)		Share your thoughts with other customers: Create your own review
Most Helpful Customer Reviews   14 of 16 people found the following review helpful: 5.0 out of 5 stars This is a must read book for any manager!, 8 Feb 2001 By A Customer Although the book was written several years ago now, it is just as relevant in 2001, perhaps even more so. Society is even more over-communicated with the advent of the Web, handhelds, mobile phones, cable TV etc. The good thing about the book is it isn't all theory, quite the opposite in fact. The author uses many concrete examples of how positioning has worked in the real world. No matter what industry your company operates in and whether yours is a profit led or charitable organisation, I'm sure this book will be of tremendous benefit. Comment Comment | Permalink | Was this review helpful to you? Yes No (Report this)   3 of 3 people found the following review helpful: 3.0 out of 5 stars Disappointing, 2 Aug 2007 By  mssmith1 "mssmith1" (UK) - See all my reviews Having read the authors' "Marketing Warfare" and loved it, I was very much looking forward to this one. Unfortunately, while the core principle (find a unique position in your customers' mind) is sound, the book tries to spin this out over 200 pages. Each slight variation of this point is illustrated by five or six different examples, most of which are both US centric and now hugely out of date (don't just think pre-Internet, think pre-PC). As a non-marketeer (I am studying marketing for my MBA), I found this book simplistic and of little value. If you are a professional marketeer I suspect this would be true for you too. On the plus side, it's an easy read - pleasant conversational style, pretty cheap and because of the lack of substance, it won't take you long to read. Comment Comment | Permalink | Was this review helpful to you? Yes No (Report this)   3 of 3 people found the following review helpful: 5.0 out of 5 stars Blindingly obvious (after you've read it!), 19 Jan 2005 By  Mr Jeff Thompson (Edinburgh) - See all my reviews I'd recommend this book to every Marketer. It may be becoming dated - and perhaps even unfashionable - but the underlying 'law' of Positioning is one every Product Manager should learn: there's little point fighting a marketing battle if yours is a me-too brand. Comment Comment | Permalink | Was this review helpful to you? Yes No (Report this) Share your thoughts with other customers: Create your own review › See all 6 customer reviews...		Ad feedback   Most Recent Customer Reviews 5.0 out of 5 stars Puts everything in place This is a really great book, though figures are out of date (mid 80's) but the concepts are the same as today. Read more Published 16 months ago by happy amazon user 4.0 out of 5 stars Straight forward and clear Positioning: The Battle for Your Mind highlights what many of us have forgotten when it comes to positioning. Read more Published 18 months ago by William Chambers 5.0 out of 5 stars Probably the best business book I have read The authors write very clearly about the blindingly obvious. But like many obvious concepts businesses forget to apply them. Read more Published on 31 May 2007 by Paul Tomkins Search Customer Reviews Only search this product's reviews › See all 6 customer reviews...

Decisions, statistics and probability (in that order).: A list by R. WOOD   Online Marketing: A list by S. Walker   Leadership Books: A list by Karl Grocock Create a Listmania! list

Search Listmania!

• Books > Business, Finance & Law > Management > Management Skills > Communication & Presentation > Presentations
• Books > Business, Finance & Law > Management > Strategy
• Books > Business, Finance & Law > Sales & Marketing > Advertising
• Books > Study Books > FE & College > Vocational > Sport & Recreation

Sales & marketing
Business & Economics / Advertising & Promotion
Business & Economics / Marketing / General
Advertising
Advertising & Promotion
Business & Economics
Business / Economics / Finance
Business communication & presentation
Business strategy
Business, Accounting & Vocational: Textbooks & Study Guides
Business/Economics
Management and Business Administration
Marketing - Product Management
Positioning (Advertising)


i.e., each product must be in subject 1 AND subject 2 AND ...

• Would you like to update product info or give feedback on images?
• I am the Author, and I want to comment on my book.
• I am the Publisher, and I want to comment on this book.