eBusiness or Out of Business: Oracle's Roadmap for Profiting in the New Economy (Hardcover)

Product Description
In this text, Mark Barrenechea, senior executive in Oracle's Customer Relationship Management division, provides readers with a view from Oracle on what companies need to know about making the etransformation. While technology and its increasing development makes the future unpredictible, one thing will always remain constant: information is the key to success in any organization. Effective management and easy access to information is vital, and to survive every business must embrace the changes the internet brings to their company. This book covers all aspects of the customer relationship, from supply, manufacturing and sales processes and looks at the internal processes that need to change if businesses are to operate effectively in the new economy.

From the Back Cover

A Top Insider Reveals Oracle's Web-Based Success Strategies­­and How to Apply Them to Your Organization

E-Business or Out of Business is the moment-by-moment account of how Oracle, a global leader in technological innovation and eTransformation, was forced to actually transform itself­­or risk being swallowed by the revolution it helped to launch. This fast-paced book provides step-by-step details­­along with valuable historical perspective­­on how Oracle put every aspect and process of its business on the Internet, assembling a global database for customers, suppliers, and employees that was easy to access, and easier to use.

Praise for E-Business or Out of Business

"This book sets out the challenges and opportunities that accompany the transformation from offline commerce to e-business."

Scott McNealy, Chairman and CEO, Sun Microsystems

"The Rosetta stone to competitiveness today is instantaneous, uninterrupted access to all your information assets. Oracle has built a winning e-business through the relentless pursuit of a consolidated, unified global database."

Mike Ruettgers, CEO, EMC

"Succinct