Product Description
Privacy on the Internet is one of the most critical topics of the e-commerce age. Many companies store information about their customers and then sell this information on. This could be construed as crossing the privacy line. This book covers the key areas of setting up a privacy plan. It looks at the viewpoint of the customer, business-to-busienss privacy issues, the role of national and state governments, the role of international organizations, developing an enterprise approach to privacy planning, the technology behind successful privacy plans, and how to measure your companies accomplishments.
From the Back Cover
The First Step-by-Step Guide for Ensuring Corporate PrivacyIn Today's Wide-Open eBusiness Environment
Privacymore specifically the protection of privacyis one of today's hot-button business issues. Whether safeguarding the personal information of their customers, or keeping e-intruders from accessing vital company information, organizations have begun to realize the necessity of an effective, organization-wide privacy plan.
Net Privacy shows you how to design and implement a corporate privacy program that safeguards valuable customer and company data while protecting your ability to use that data to compete successfully. Encompassing both the business and technology sides of the privacy issue, this timely book covers:
-Strategies to mine and utilize customer data without compromising the relationship
-Problems and solutions behind business-to-business privacy issues
-Explanations of the technology behind effective privacy plans
In today's cost-conscious business environment, information is gold. Let Net Privacywritten by two of today's most influential computer security thought leadersprovide you with innovative solutions to address corporate data privacy concerns, and give you hands-on guidelines to establish a strong, comprehensive information protection programat every level of your organization.
"Organizations need to develop privacy policies that maximize the benefit of reusing information in as many ways as possible while minimizing the risks associated with potential privacy violations."
From the Introduction
Names, addresses, and purchase patterns of customers are legal tender, as valuable to marketers as they are to competitors. At the same time, these and other indispensable internal information are often protected behind paper-thin corporate firewallsbarriers that stand little chance against sophisticated computer hackers looking to compromise systems and steal information.
Net Privacy shows executives, consultants, technology designers, and other decision makers how to protect information privacy in today's competitive business arena. This important book provides:
-Checklists and procedures for evaluating privacy needs
-Practical procedural steps for establishing a privacy task force
-Guidelines for combining various technologiesfrom information and storage systems to data centers and Intranetsto provide maximum protection
-A proven process for formulating privacy policies and procedures
-Examples for implementing and testing privacy procedures
-Strategies to continuously monitor and modify privacy protection in the future
-A governance framework adaptable for virtually any organization
With over 90 percent of Internet users still uncomfortable sending personal information across the Web, and savvy computer hackers regularly making headlines with high profile forays into sensitive customer and corporate records, corporate privacy is an issue that won't go away. Let Net Privacy show you how to conduct an audit to determine your organization's privacy requirements, develop policies and guidelines to ensure a successful privacy plan, then implement and monitor that planensuring privacy today, tomorrow, and well into the 21st century
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