The Ultimate Guide to Sports Marketing (Hardcover)

This title includes vital industry information, Internet strategies, and more. It offers an insider's look at the dynamic world of sports marketing. Sports marketing is a prestigious - and challenging - career."The Ultimate Guide to Sports Marketing", second edition, will show you how to get your foot in the door and, once inside, construct a solid career in virtually any sport-related field you choose. The first book to go behind the scenes to examine all the fundamentals - from getting that elusive first job interview to acquiring funding, negotiating contracts, managing event logistics, and more - this integrated approach to sports marketing features: discussions with top-level professionals who helped establish and define the field The SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis; a proven method for identifying internal aspects and external variables that may affect your success; sample agreements for independent contractors, sponsorship, licensing, endorsements, and venues.Whether you are managing and marketing sports organizations, products, events, or even the athletes themselves, you must be able to look beyond the games to keep them functioning seamlessly. Let "The Ultimate Guide to Sports Marketing" act as both your guidebook and fingertip reference for entering - and building a career in - the exciting world of today's sports marketing. "Get the fundamentals down and the level of everything you do will rise." - Michael Jordan."The Ultimate Guide to Sports Marketing" is about the fundamentals of sports marketing and event management. How can a sports event be designed to meet the needs of athletes, spectators, and sponsors? If a celebrity is scheduled to be on hand, what type of travel and hotel accommodations must be provided? How can you determine appropriate sponsors for an event - and then demonstrate the benefits of their sponsorship? Sports marketing has become one of today's single most exciting careers. The excitement of being involved with sports and teams that you've followed since childhood, the glamour of rubbing elbows with renowned athletes and celebrities, the drama of organizing an event for hundreds or even thousands of attendees - all add up to make sports marketing a thrilling, multidimensional career. At every level, event managers and marketers must share the same discipline, instinctive talent, and tenacity of the athletes themselves."The Ultimate Guide to Sports Marketing" will show you how to develop the skills necessary to manage virtually any sports marketing scenario, including: event coordination; contingency planning; logistics; working with vendors; purchasing, inventory, and distribution of goods; ticketing and admissions; safety and emergency precautions; seating design and controls; sponsor and supplier agreements; risk management and insurance; venue contracts; licensing; loss prevention; finding sponsorship; marketing licensed merchandise; alternative sport events; sports tourism; and charitable events.Because of their obvious appeal, sports marketing jobs are among the most sought-after in today's job market. But beyond the fun and games, sports marketing requires knowledge and dedication. From ideas for effectively leveraging sport celebrities and their appearances to sample scripts for banquets and presentations, and from managing concessions at Little League games to high-profile World Series promotional assignments, "The Ultimate Guide to Sports Marketing" pulls back the curtain to give you a hands-on, detailed look at what it takes to succeed behind the arena walls - where the real business takes place.

The 1995 publication of the first edition of The Ultimate Guide to Sport Event Management and Marketing was kicked off with nothing less than an industry event: A huge gala for the book that was widely covered by the media. Oprah Winfrey delivered the keynote address to a roomful of industr heavyweights, the media and friends of the authors. This event helped to launch the book, and also overcome it's weak package. The second edition affords us the opportunity to repackage and streamline the book so that it is more appropriate for the trade channel. The plan calls for a serious revamping of the enitre package. By eliminating 100 pages and much of the less exciting, academic sections, and by adding fresh material outlined above, we will be creating a much better trade package and a stronger book. Given Stedman Graham's media presence, we have a chance to create a market leading title that is likely to receive a great deal of media attention. Sports marketers, industry insiders, and would-be sports marketers will all be potential buers of this book. Since sports marketing is often heralded as one of the mos glamorous of marketing professions, the new packaging should help us to produce a book with far wider appeal than the first one. Graham is well known both in and out of the sports world, which will help us secure numerous broadcast appearances.