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Book Description
Jim O'Brien's Introduction to Information Systems 11/E has been thoroughly revised to reflect the movement toward enterprise-wide business applications. All real world case studies have been updated to correspond with this movement as well. The text's focus is on teaching the general business manager how to use and manage the most current IT technologies like the Internet, Intranets, and Extranets for electronic commerce and enterprise collaboration, and how IT contributes to competitive advantage, reengineering business processes, and decision making. The coverage of security has been boosted in this edition to respond to increased threats of computer crime. --This text refers to an out of print or unavailable edition of this title.
From the Publisher
2 brand new chapters 6 - The Internet and Electronic Commerce and 7 - Intranets, Extranets, and Electronic Collaboration;
All new real world cases (2 per chapter) and real world problems (4 per chapter) from 1997 sources like Computerworld, Fortune, and other business/IT publications. O'Brien vs. competition always has the most up-to-date and current case material;
All new 5-part continuing real world case found at the end of each module called Business on the Internet, featuring companies like Amazon.com books, Yahoo, Excite, and others.
Simple five-level framework - as with all O'Brien texts, the 2nd Alt. Ed. is organized around the five-level framework (foundation concepts, technology, applications, development, management) that emphasizes the IS knowledge a managerial end user needs to know.
Distributes and integrates IS theory throughout, instead of concentrating it in early chapters.
Jim O'Brien's Introduction to Information Systems 11/E has been thoroughly revised to reflect the movement toward enterprise-wide business applications. All real world case studies have been updated to correspond with this movement as well. The text's focus is on teaching the general business manager how to use and manage the most current IT technologies like the Internet, Intranets, and Extranets for electronic commerce and enterprise collaboration, and how IT contributes to competitive advantage, reengineering business processes, and decision making. The coverage of security has been boosted in this edition to respond to increased threats of computer crime. --This text refers to an out of print or unavailable edition of this title.
From the Publisher
2 brand new chapters 6 - The Internet and Electronic Commerce and 7 - Intranets, Extranets, and Electronic Collaboration;
All new real world cases (2 per chapter) and real world problems (4 per chapter) from 1997 sources like Computerworld, Fortune, and other business/IT publications. O'Brien vs. competition always has the most up-to-date and current case material;
All new 5-part continuing real world case found at the end of each module called Business on the Internet, featuring companies like Amazon.com books, Yahoo, Excite, and others.
Simple five-level framework - as with all O'Brien texts, the 2nd Alt. Ed. is organized around the five-level framework (foundation concepts, technology, applications, development, management) that emphasizes the IS knowledge a managerial end user needs to know.
Distributes and integrates IS theory throughout, instead of concentrating it in early chapters.
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