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Strategic Management (McGraw-Hill International Editions)

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Strategic Management (McGraw-Hill International Editions) (Paperback)

by Gregory G. Dess (Author), Alex Miller (Author), Miller overrun (Author)

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Product details

Paperback: 1184 pages
Publisher: McGraw-Hill Education (ISE Editions); International 2 Revised Ed edition (1 Sep 1997)
Language English
ISBN-10: 0071154019
ISBN-13: 978-0071154017
Product Dimensions: 23.2 x 18.6 x 4.4 cm
Average Customer Review: No customer reviews yet. Be the first.
Amazon.co.uk Sales Rank: 1,501,087 in Books (See Bestsellers in Books)

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Product Description

Book Description
Miller clearly takes a stand. The text emphasizes developing a competitive advantage for the purpose of achieving superior financial performance. This central focus forms an integrating theme demonstrated from the start by the, "Architecture of Strategy" framework. The nature of strategic management is changing in such a way that all managers, regardless of organizational level or functional specialty, are becoming more involved in helping formulate and implement strategies for the entire business. Every case was selected because it illustrates this concept in practice

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