Amazon.co.uk: How to Start and Operate a Mail Order Business (How to Start and Operate a Mail-Order Business): Julian L. Simon: Books

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How to Start and Operate a Mail Order Business (How to Start and Operate a Mail-Order Business)

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How to Start and Operate a Mail Order Business (How to Start and Operate a Mail-Order Business) (Hardcover)
by Julian L. Simon (Author)

(1 customer review)

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12 used & new available from �3.44

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Hardcover (4Rev Ed)			9 used & new from �3.29

Product details

Hardcover: 538 pages
Publisher: McGraw-Hill Inc.,US; 5Rev Ed edition (1 Aug 1993)
Language English
ISBN-10: 0070575657
ISBN-13: 978-0070575653
Product Dimensions: 23.5 x 16.5 x 3.8 cm

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(1 customer review)

Amazon.co.uk Sales Rank: 825,812 in Books (See Bestsellers in Books)
Popular in this category:
#94 in Books > Business, Finance & Law > Small Business & Entrepreneurship > Sales & Marketing

(Publishers and authors: Improve Your Sales)
Other Editions: Hardcover (4Rev Ed) | All Editions

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Product Description

Synopsis
Providing readers the tools and information they need to reap profits in the lucrative mail-order market, this guide has been expanded and brought up to date to take account of the latest opportunities and techniques of the 1990s. Whether the reader is a newcomer starting from scratch on a shoestring budget, or an established business person looking to cash in on the mail-order boom, Julian Simon's book provides A-Z coverage of how to plan, execute and maintain a successful mail order operation, from selecting the right products, through promoting them effectively, to creating ads and copy that sell, and more. The book reports on today's trends and developments in this fast-changing field, showing how to use computers, databases and desktop publishing to simplify and enhance operations; take advantage of the emerging opportunities in international direct marketing; benefit from insider advice from the field's biggest success stories; deal with postal increases, legal requirements, cash flow, competition, and potential pitfalls; and make smart tactical decisions about customer service, mailing lists, trial offers, selling a business, and more.

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