Quantity:

More Buying Choices

20 used & new from �1.50

Have one to sell? Sell yours here

Share your own customer images

Search inside this book

Marketing Warfare (Paperback)

by Al Ries (Author), Jack Trout (Author) "If marketing is war, let us make the most of us ..." (more)

4.4 out of 5 stars See all reviews (15 customer reviews)

RRP:	�7.99
Price:	�6.28 & this item Delivered FREE in the UK with Super Saver Delivery. See details and conditions
You Save:	�1.71 (21%)
	o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o

In stock.
Dispatched from and sold by Amazon.co.uk. Gift-wrap available.

Only 3 left in stock--order soon (more on the way).

Want guaranteed delivery by Tuesday, November 17? Choose Express delivery at checkout. See Details

10 new from �3.51 10 used from �1.50

Other Editions:	RRP:	Our Price:	Other Offers:
Hardcover (20)	�14.99	�10.68	24 used & new from �8.40
Paperback (Reprint)			28 used & new from �0.01
Audio Cassette (Audiobook)			Order it used

Frequently Bought Together

Price For All Three: �16.71

Show availability and delivery details

This item: Marketing Warfare by Al Ries
In stock.
Dispatched from and sold by Amazon.co.uk.
This item Delivered FREE in the UK with Super Saver Delivery. See details and conditions
Positioning: The Battle for Your Mind by Al Ries
In stock.
Dispatched from and sold by Amazon.co.uk.
This item Delivered FREE in the UK with Super Saver Delivery. See details and conditions
The 22 Immutable Laws Of Marketing by Al Ries
In stock.
Dispatched from and sold by Amazon.co.uk.
This item Delivered FREE in the UK with Super Saver Delivery. See details and conditions

Customers Who Bought This Item Also Bought

Positioning: The Battle for Your Mind

by Al Ries

4.4 out of 5 stars (8) �4.99

The 22 Immutable Laws Of Marketing

by Al Ries

4.4 out of 5 stars (14) �5.44

The 22 Immutable Laws Of Branding

by Al Ries

4.5 out of 5 stars (17) �5.36

The Origin of Brands: Discover the Natural Laws of Product Innovation and Business Survival

by Al Ries

�8.99

Differentiate or Die

by Jack Trout

4.0 out of 5 stars (5)

› Explore similar items

Product details

Paperback: 216 pages
Publisher: McGraw-Hill Professional; New edition edition (1 Dec 1997)
Language English
ISBN-10: 0070527261
ISBN-13: 978-0070527263
Product Dimensions: 20 x 13.8 x 1.4 cm

Average Customer Review: 4.4 out of 5 stars See all reviews (15 customer reviews)

Amazon.co.uk Sales Rank: 131,340 in Books (See Bestsellers in Books)

Would you like to update product info or give feedback on images?

See Complete Table of Contents

Customers Viewing This Page May Be Interested in These Sponsored Links

(What is this?)

Marketing opens new browser window

www.MarketingEssentials.co.uk - Everything you need to be effective at Marketing - Leading UK Expert

Product Description

You've got your hands on one of the greatest marketing manuals ever written--the classic that defines the strategies, plans, and campaigns of today's marketing battlefield. Marketing is war. To triumph over the competition, it's not enough to target customers. Marketers must take aim at their competitors - and be prepared to defend their own turf from would-be attackers at all times. This indispensable guide gives smart fighters the best tactics - defensive, offensive, flanking, and guerrilla. It's the book that wrote the new rules! Praise For "Marketing Warfare": "By far the most valuable and exiting business book to come along in years." - "Glamour". "Had Coca-Cola only listened to Trout and Ries, it would have known that to tamper with the Real Thing would be to court disaster." - "New York". "Chock-a-block with examples of successful and failed marketing campaigns...Makes for a very interesing and relevant read." - "USA Today".

Book Description

``A business book with a difference: clear-cut advice, sharp writing and a minimum of jargon.''--Newsweek. ``Revolutionary! Surprising!''--Business Week. ``Chock-a-block with examples of successful and failed marketing campaigns, makes for a very interesting and relevant read.''--USA Today.

See all Product Description

Inside This Book (Learn More)

First Sentence
If marketing is war, let us make the most of us. Read the first page

Explore More
Concordance

Suggested Tags from Similar Products

(What's this?)

Be the first one to add a relevant tag (keyword that's strongly related to this product)

marketing

business

What Do Customers Ultimately Buy After Viewing This Item?

	72% buy the item featured on this page: Marketing Warfare 4.4 out of 5 stars (15) �6.28
	11% buy Positioning: The Battle for Your Mind 4.4 out of 5 stars (8) �4.99
	8% buy The 22 Immutable Laws Of Marketing 4.4 out of 5 stars (14) �5.44
	8% buy The 22 Immutable Laws Of Branding 4.5 out of 5 stars (17) �5.36

Explore similar items

Customer Reviews

15 Reviews

5 star:		(9)
4 star:		(5)
3 star:		(0)
2 star:		(0)
1 star:		(1)

Average Customer Review

4.4 out of 5 stars (15 customer reviews)

Share your thoughts with other customers:

Create your own review

Most Helpful Customer Reviews

2 of 2 people found the following review helpful:

4.0 out of 5 stars Gripping Insightful Read, In need of updated case studies., 13 Dec 1999

By A Customer

This is the first marketing book for some time to grip me like a Tom Clancy novel (and I read LOTS of marketing books). It has an easy style, provokes genuine consideration of the truth or otherwise of its message, and is unusually cheap!

The case studies are in need of update as many of them have moved on since publication and this gives a great opportunity for the authors to explain how their theories worked (or didn't). I would also have liked to see a summary of the rules of marketing warfare in an easy referenced table, rather than have to wade back through the text.

Overall, I recommend you read it!

Comment Comment | Permalink | Was this review helpful to you? Yes No (Report this)

8 of 14 people found the following review helpful:

1.0 out of 5 stars Based on a false mindset, 4 Oct 2000

By A Customer

Business is not war. In war (like in sports) there is just one winner, all the rest are losers. In business, however, there can be multiple winners. The examples in the book are often lax with no clear cause and effect relationship in the arguments.

Try something that deals with the application of game theory in business. That will give you a revolutionary new mindset (there are some easy-to-read books available).

Comment Comment | Permalink | Was this review helpful to you? Yes No (Report this)

1 of 1 people found the following review helpful:

4.0 out of 5 stars Insightful, lively and real., 28 Jun 1999

By A Customer

Nice to see that the cover has been reworked. Still prefere the old one. It captures the essence on the book

The book perhaps deals a little too much with companies and brands that have been arround for many years. I think an analysis of emerging industries would proeve to be more valuble in the fast changing consumer markets. It is easier to review the past and submitt an analysis, do not get me wrong the value of this is emense, but I would like to these good marketing minds put their intellectual capacity to markets that are on the cutting edge both interms of technology but aslo interms of comsumer dynamics.

All in all a must read for Senior Marekting Managers and Director types who continue to not pay attention to the basics as outlined in the book. I work for South Afrca's biggest brewing company and I can vividly relate to some of the follies outlined in the book.

Great Book

Comment Comment | Permalink | Was this review helpful to you? Yes No (Report this)

Share your thoughts with other customers: Create your own review

› See all 15 customer reviews...

Most Recent Customer Reviews

4.0 out of 5 stars A must read
The authors give examples of "marketing battles" over the last 100 years and explain moves of "companies' troops" using military principles given by the famous... Read more

Published on 31 Aug 2000

5.0 out of 5 stars The Markertplace is a Battlefield.. a great easy read
The book looks at Marketing from a military perspective. The book was largely influenced by the book "On War" by the retired Prussian general Karl von Clausewitz. Read more

Published on 14 Jul 2000

5.0 out of 5 stars Excellent marketing book
This is a simple direct and prescriptive book which ignores MBA speak, and gives straightforward advice to the marketeer. Read more

Published on 10 Dec 1999 by ms@unimatic.com

5.0 out of 5 stars Marketing is Definitely War
Great Book and very true and useful analogies to the battlefield.

Published on 3 Aug 1999

5.0 out of 5 stars The best book for marketing guys
I have read all the books of Al Ries & Jack Trout and this must qualifyamong his best.It's a must see for all the marketing guys irrespective of the industry he operates on.

Published on 13 May 1999

5.0 out of 5 stars An illuminating framework for understanding competition
I'm an engineer by training. The authors conveyed their marketing concepts in easy-to-understand terms thru analogy with warfare. Read more

Published on 1 May 1999

5.0 out of 5 stars This is the best business book you will ever read.
I can't even begin to tell you how this book has influenced my own decisions and those of anyone who has read it. Read more

Published on 27 April 1999

5.0 out of 5 stars This is hands-down the best marketing book I've ever read!
This is hands-down the best marketing book I've ever read! The book is concise and has CLEARLY DEFINED guidelines for heavy duty marketing. Read more

Published on 11 Mar 1999

5.0 out of 5 stars Witty, factual, cutting.
Even if you only read this to better plan your career, it is worth its weight in gold. From reading the anecdotes, it appears to have been written in the mid-80s, even though the... Read more

Published on 10 Mar 1999

4.0 out of 5 stars good mixture of old & new information & stratagies
well its a good book with both old essential & new information& stratagies.

Published on 15 Jun 1998

› See all 15 customer reviews...

.jsOffDisplayBlock { display: block; } .jsOffDisplayInline { display: inline; } .jsOffVisibility { visibility: visible; } .jsOnDisplayBlock { display: none; } .jsOnDisplayNoneBlock { display: block; } .jsOnDisplayNoneInline { display: inline; } .jsOnDisplayInline { display: none; } .jsOnVisibility { visibility: hidden; } .jqOnDisplayBlock { display: none; } .jqOnDisplayInline { display: none; } .jqOnVisibility { visibility: hidden; } .jqOnDisplayNoneBlock { display: block; } .jqOnDisplayNoneInline { display: inline; }