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Getting Partnering Right: How Market Leaders Are Creating Long-Term Competitive Advantage
 
 

Getting Partnering Right: How Market Leaders Are Creating Long-Term Competitive Advantage (Hardcover)

by Neil Rackham (Author), Lawrence Friedman (Author), Richard Ruff (Author) "Open almost any recent business book ..." (more)
3.0 out of 5 stars  See all reviews (1 customer review)

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Product details

  • Hardcover: 237 pages
  • Publisher: McGraw-Hill Professional (1 Dec 1995)
  • Language English
  • ISBN-10: 0070517827
  • ISBN-13: 978-0070517820
  • Product Dimensions: 22.6 x 15.6 x 2.4 cm
  • Average Customer Review: 3.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon.co.uk Sales Rank: 366,810 in Books (See Bestsellers in Books)
  • See Complete Table of Contents

Product Description

Product Description

The bestselling author of "Spin Selling" explains, demystifies and makes sense of the revolution that is taking place in supplier-customer relationships today; and redefines how to form locked-in, highly profitable relationships with customers.


Book Description

Bestselling autor of SPIN SELLING explains, demystifies and makes sense of the revolution that is taking place in supplier-customer relationships today; redefines how to form locked-in, highly profitable relationships with customers.

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2 of 2 people found the following review helpful:
3.0 out of 5 stars Good practical examples but fairly simplistic, 9 Jun 2003
By A Customer
If you're looking for a practical overview on how to start and maintain a partnerships, this does a decent job. If you want a challenging, thought provoking intellectual or academic read then you should look elsewhere.
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