Amazon.co.uk Review
Opening Digital Markets: Battle Plans and Business Strategies for Internet Commerce, by global online consultant Walid Mougayar, is as thorough and thought-provoking an examination of both the promise and the reality of today's embryonic electronic marketplace as one is likely to find. His clearly proselytising but thankfully hype-free narrative shows why business people in assorted fields must pay close attention to this exploding arena and, more importantly, how they might effectively take their place among those who currently are (or soon will be) using it to maximum commercial advantage. Specifying relevant challenges along with appropriate solutions, Mougayar knowledgeably lays out an ample array of strategic options that could be engaged right now to turn ephemeral online possibilities into solid corporate opportunities. He explains how the Netis serving to broaden the traditional definition of "commerce" beyond mere buying and selling, and how it allows those who use it skilfully to improve their relationships with customers and suppliers. His ideas will not guarantee success, of course, but they do point the way toward alternatives and options that savvy managers will understand and find ways to apply in their own businesses. --
Howard Rothman, Amazon.com
Synopsis
This how-to text is for the business or marketing manager who has to plan and implement an Internet business. It contains step-by-step planning templates, as well as case studies and practical examples of successful Internet commerce ventures. Internet-driven electronic commerce is rapidly emerging as an entirely new method of conducting business and interacting with customers, suppliers and partners. Many firms are looking toward Internet commerce because it brings new dimensions of speed, efficiency, interactivity and cost reduction. In the book-selling business, Amazon.com is an example of a successful venture in electronic commerce. While there are many technology-related issues to consider before implementing electronic commerce, careful business analysis that takes into accout a deep knowledge of the possibilities as well as the risks is equally important. The book should be of interest to business and technology executives interested in exploring how Internet commerce is destined to change their organizations, now and in the future. It shows how to develop a business strategy that fundamentally and positively alters core values with Internet commerce as the catalyst.
The book explains how to plan and build successful Internet marketplaces by highlighting the major management and strategic considerations step by step within a logical framework.
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