Synopsis
This text outlines the strategies that individuals and professional investors can take to develop their own e-commerce investment strategy. It provides guidelines for evaluating the best and most reliable companies in such a volatile business.
From the Back Cover
Don't invest in the electronic commerce industry until you've read this book. If you're willing to take investment risks, the electronic commerce industry offers tremENDous profit potential. With the help of How to Invest in E-Commerce Stocks, you can navigate the pinnacles and
pitfalls of a business sector poised for explosive growth. Written by Bill Burnham, a pioneer in the study of the e-commerce industry, this must-have guide is packed with clear, concise information and analyses, enhanced by over 100 charts, graphs, and sidebars.
Here is everything you need to know to develop a sound, successful investing strategy for this fast-paced, high-risk field, including: a basic definition of electronic commerce and the structure of the industry; the 4 commandments that investors must keep in mind at all times; an in-depth look at the risk factors involved; an analysis of the industry's five sectors: Security, Electronic Payments, Financial Services Software, Business Commerce Software, and Commerce Content; the 8 essential aspects to consider when researching a sector; how to establish a critical "early warning system" to evaluate short-term events and trENDs; case studies drawn from the experiences of actual companies; an appENDix with detailed financial profiles of the public companies focused on electronic commerce. Whether you're an expert in the electronic commerce field, a professional investor, or an individual investor, you can weather the risks, evaluate the companies, and learn How to Invest in E-Commerce Stocks.
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