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e-loyalty: How to Keep Customers Coming Back to Your Website
 
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e-loyalty: How to Keep Customers Coming Back to Your Website (Hardcover)

by Ellen Reid Smith (Author)
4.3 out of 5 stars See all reviews (3 customer reviews)

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Product details

  • Hardcover: 304 pages
  • Publisher: HarperCollins (5 April 2001)
  • Language English
  • ISBN-10: 0066620708
  • ISBN-13: 978-0066620701
  • Product Dimensions: 23.9 x 15.7 x 2.8 cm
  • Average Customer Review: 4.3 out of 5 stars See all reviews (3 customer reviews)
  • Amazon.co.uk Sales Rank: 491,890 in Books (See Bestsellers in Books)

    Popular in this category:

    #81 in  Books > Business, Finance & Law > Sales & Marketing > Multi-level
  • See Complete Table of Contents

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Product Description

Review
One of the best (and most useful) web marketing books ever written. It's a masterful manifesto from one of the true masters of online loyalty. Buy this book right now... the only thing wrong with it is that I didn't write it.
? Seth Godin, author of "Permission Marketing and "Unleashing the Ideavirus
Ellen Reid Smith's work is a powerful blend of classic marketing know-how meets the unique and unusual qualities of the Internet space. This book is as much textbook as it is handbook and should serve it's audience for some time to come.
? Gina Garrubbo, executive vice president, Women.com Networks
Any company that values its bottom line needs to value its customers. Follow the advice of Ellen Reid Smith. She's your North Star to achieving long-term loyalty and customer retention that pays off big!
? Greg Buchholz, CEO of Loyalistics.com
Ellen Reid-Smith has addressed the core factor that separates winners from losers in e-commerce: driving repeat customers. Her advice is practical and actionable. This book will be dog-eared from continued reference by readers who want to make money off their websites.
? David Kenny, chairman & CEO, Digitas
Ellen Reid Smith has highlighted the key and critical issues that we as loyalty solution providers speak to on a daily basis. The precise and clear way in which shesimplifies the processes a marketer must examine in developing loyalty strategies will prove invaluable to the industry. An edge will be earned by those who read and live by this book.
? Brian Anderson, president and CEO, AwardTrack Inc., a 24/7 company
This book is a must read if your entrepreneurial spirit leads you to build a web-site. It is a web site development guide that is both essential and frightening ? the consequences of proceeding without this knowledge are dire indeed.
? Jeffery Diskin, president and COO, Hilton HHonors Worldwide
Ellen Reid Smith cuts through the terminology confusion and the loyalty hype, and lays out a clear and compelling approach to building e-loyalty. This book is a must-read for all consumer-oriented web site executives who want long-term success in the marketplace.
? Whitney Grimm, vice president of Content & Strategy, Games.com, a subsidiary of Hasbro, Inc.
"e-loyalty provides a complete guide for building websites that provide not only superior content, service and selection; but just as importantly, provide customers with the follow through and support they demand
? Roger Siboni, president and CEO, E.piphany, Inc.
Reid Smith's book is timely...(she) gives a review of marketing fundamentals coupled with practical examples and applications...(and) offers valuable insights, instruction, andchecklists.
- "Library Journal
"(O)rder this book right away. Ellen Reid Smith (is) one of the few people who deserves the title of "marketing guru" ... (her book is) jam-packed with practical advice and brilliant insights on how to create and manage highly effective online customer loyalty and retention strategies."
- Clem Russo, "Mahler Update


Greg Buchholz, CEO of Loyalistics.com
Ellen Reid Smith... [is]... your North Star to achieving long-term loyalty and customer retention that pays off big!

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Customer Reviews

3 Reviews
5 star:
 (2)
4 star:    (0)
3 star:
 (1)
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Average Customer Review
4.3 out of 5 stars (3 customer reviews)
 
 
 
 
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Most Helpful Customer Reviews

 
0 of 1 people found the following review helpful:
5.0 out of 5 stars Simply Brilliant, 8 Jan 2003
By S. B. kiely-jones "BookBear" (Yorkshire) - See all my reviews
(REAL NAME)   
For ANY web site, business or personal, this book explains clearly a whole host of tactics to achieve repeat visits, which is what the long haul in customer retention is all about.
If your site is non-profit making, personal, or just a hobby this book is STILL for YOU unless you don’t care about your pages being viewed at all.
Making your site ‘sticky’ is the name of the game – this useful book comes with a companion website that shamelessly touts for your corporate business but ALSO give more free advice and case studies. Well worth the money!!!
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3.0 out of 5 stars Read this by all means.. but first.., 30 Jan 2001
By A Customer
E-Loyalty is all very well. It's a fair review of the standard marketing thinking in this area with a list of web design priorities. I felt that it was best read with books that bring out the nature of the new customer that will be cruising around the web. A book like E-Customer by Max Mckeown does the job by delivering much of the richness of the internet and the way the consumer is evolving. But buy both or just have a look and compare.
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5.0 out of 5 stars A must read for internet managers, 25 Jan 2001
By A Customer
This book absolutely deserves the full five stars. It is a great marketing book that manages to give clear strategic advice but also very practical tools to follow the advice. It is a well structured book, covering strategy and implementation in a balanced way. Furthermore, it highlights the challenges one could face during the implementation and offers ways to address the challenges. Although it is not a book about web design, in the final chapter it gives some very valuable pointers on how the "look and feel" can support your e-loyalty program. I think the book is a must read for internet managers and therefore I am ordering a further 6 copies for my team. Jeroen Visser
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