e-loyalty: How to Keep Customers Coming Back to Your Website (Hardcover)

One of the best (and most useful) web marketing books ever written. It's a masterful manifesto from one of the true masters of online loyalty. Buy this book right now... the only thing wrong with it is that I didn't write it.

? Seth Godin, author of "Permission Marketing and "Unleashing the Ideavirus

Ellen Reid Smith's work is a powerful blend of classic marketing know-how meets the unique and unusual qualities of the Internet space. This book is as much textbook as it is handbook and should serve it's audience for some time to come.

? Gina Garrubbo, executive vice president, Women.com Networks

Any company that values its bottom line needs to value its customers. Follow the advice of Ellen Reid Smith. She's your North Star to achieving long-term loyalty and customer retention that pays off big!

? Greg Buchholz, CEO of Loyalistics.com

Ellen Reid-Smith has addressed the core factor that separates winners from losers in e-commerce: driving repeat customers. Her advice is practical and actionable. This book will be dog-eared from continued reference by readers who want to make money off their websites.

? David Kenny, chairman & CEO, Digitas

Ellen Reid Smith has highlighted the key and critical issues that we as loyalty solution providers speak to on a daily basis. The precise and clear way in which shesimplifies the processes a marketer must examine in developing loyalty strategies will prove invaluable to the industry. An edge will be earned by those who read and live by this book.

? Brian Anderson, president and CEO, AwardTrack Inc., a 24/7 company

This book is a must read if your entrepreneurial spirit leads you to build a web-site. It is a web site development guide that is both essential and frightening ? the consequences of proceeding without this knowledge are dire indeed.

? Jeffery Diskin, president and COO, Hilton HHonors Worldwide

Ellen Reid Smith cuts through the terminology confusion and the loyalty hype, and lays out a clear and compelling approach to building e-loyalty. This book is a must-read for all consumer-oriented web site executives who want long-term success in the marketplace.

? Whitney Grimm, vice president of Content & Strategy, Games.com, a subsidiary of Hasbro, Inc.

"e-loyalty provides a complete guide for building websites that provide not only superior content, service and selection; but just as importantly, provide customers with the follow through and support they demand

? Roger Siboni, president and CEO, E.piphany, Inc.

Reid Smith's book is timely...(she) gives a review of marketing fundamentals coupled with practical examples and applications...(and) offers valuable insights, instruction, andchecklists.

- "Library Journal

"(O)rder this book right away. Ellen Reid Smith (is) one of the few people who deserves the title of "marketing guru" ... (her book is) jam-packed with practical advice and brilliant insights on how to create and manage highly effective online customer loyalty and retention strategies."

- Clem Russo, "Mahler Update