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The Visionary's Handbook: Nine Paradoxes That Will Shape the Future of Your Business
 
 

The Visionary's Handbook: Nine Paradoxes That Will Shape the Future of Your Business (Hardcover)

by Watts Wacker (Author), Jim Taylor (Author) "What is the value of an Oscar Mayer hot dog? ..." (more)
5.0 out of 5 stars See all reviews (2 customer reviews)

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Product details

  • Hardcover: 254 pages
  • Publisher: HarperCollins (Feb 2000)
  • Language English
  • ISBN-10: 0066619874
  • ISBN-13: 978-0066619873
  • Product Dimensions: 24.3 x 17.2 x 3.1 cm
  • Average Customer Review: 5.0 out of 5 stars See all reviews (2 customer reviews)
  • Amazon.co.uk Sales Rank: 1,240,431 in Books (See Bestsellers in Books)

Product Description

Amazon.co.uk Review
At a time when business best-sellers such as Six Sigma are touting scientific management, The Visionary's Handbook desires to be different. Authors Watts Wacker, Jim Taylor and Howard Means forgo the nuts-and-bolts approach for a philosophical look at management, examining nine broad trends, or "paradoxes", they say are shaping business today.

At the heart of these paradoxes lies change--change that is occurring at an increasing rate. The more certain we are of the future, say the authors, the more likely we are to be wrong. To support their argument, they cite both online and real-world examples, including Xerox, eBay, Kodak and Cisco. Their observations, if not groundbreaking, are certainly accurate. For instance, the Paradox of Size--the bigger your company, the smaller it needs to appear--has been explored at length in Customers.com. Similarly, the need for continual innovation--even to the detriment of your core business--is a paradox that merits attention and one that readers of The Innovator's Dilemma will recognise.

The Visionary's Handbook is about more than just paradoxes, though. Interspersed throughout its pages are exercises challenging readers to pencil in the future they want to see, to visualise and outline their success. Some may find these exercises a valuable and practical addition to the text. Broadly conceived and thought provoking, The Visionary's Handbook will be an eye opener for many readers. --Demian McLean --This text refers to an out of print or unavailable edition of this title.

Amazon.co.uk Review
At a time when business bestsellers such as Six Sigma are touting scientific management, The Visionary's Handbook desires to be different. Authors Watts Wacker, Jim Taylor and Howard Means forgo the nuts-and-bolts approach for a philosophical look at management, examining nine broad trends, or "paradoxes," which they say are shaping business today.

At the heart of these paradoxes lies change--change that is occurring at an increasing rate. The more certain we are of the future, say the authors, the more likely we are to be wrong. To support their argument, they cite both online and real-world examples, including Xerox, eBay, Kodak, and Cisco. Their observations, if not groundbreaking, are certainly accurate. For instance, the Paradox of Size--the bigger your company, the smaller it needs to appear--has been explored at length in Customers.com. Similarly, the need for continual innovation--even to the detriment of your core business--is a paradox that merits attention and one that readers of The Innovator's Dilemma will recognise.

The Visionary's Handbook is about more than just paradoxes, though. Interspersed throughout its pages are exercises challenging readers to pencil in the future they want to see, to visualise and outline their success. Some may find these exercises a valuable and practical addition to the text. Broadly conceived and thought-provoking, The Visionary's Handbook will be an eye opener for many readers. --Demian McLean, Amazon.com

See all Product Description


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2 of 3 people found the following review helpful:
5.0 out of 5 stars Required reading - buy this book if you work in branding!, 9 Aug 2000
It was great to get another fix of Watts - Matter on Fact is good but does not really allow a theme to really develop.

I though the book will be great. The discussion on Brand is tremendous - the best I have ever read. This should be required reading for anyone entering business let alone those who seek to specialise in Brand Marketing like I did once, a long time ago. The theme of Paradox is also well handled throughout. Will be great? Greatness is a property acquired over time...I need to muse on the stuff for a little while longer...

To pick holes seems a little churlish, but these are the observations I have:

· The overall concentration on business and the use of money to value things was not where I thought the book would be. Whilst the authors did a brilliant job of dismantling the present business model for Harvard, maybe the value of a Harvard Education is priceless? What could be applied to the failing inner city schools who can't seem to get kids to read or write let alone count money?

· Were they able to charge anything out to Kodak? (After all they benefited considerably from the wisdom therein).

· Jon Krakauer's 'Into Thin Air' is a good book, Anatoly Boukreev's 'The Climb' (same subject, professional guide's point of view) is better. I've been long fascinated by the indomitable nature of the human spirit - other suggestions are 'Touching the Void' by Joe Simpson and 'South' by Sir Ernest Shackleton.

· I found the main thrust a little bit US centric - I know there were bits and pieces from the rest of the world - but they did feel like bits and pieces.

· I also found the future exercises and exams a little distracting.

I'd also be fascinated to know how to write a book in a threesome, and what is fascinating the authors now? (where does a futurist who's done Paradox go next?) For me I'm thinking on applying complexity thinking to business (I thought that Howard Sherman's book was a bit disappointing - Stu Kauffmann / Chris Langton are still the standard bearers); and, what after money? I still see the pursuit of wealth as the biggest human preoccupation - shame on us. Is this general, or national/ regional? Zen Bhuddists and Taoists seem to get it. All the .com millionaires and VCs jetting off to Tibet definitely don't get it.

Thanks for a great book

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5.0 out of 5 stars Future Imperfect, 6 Jun 2000
It was great to get another fix of Watts - Matter on Fact is good but does not really allow a theme to really develop. I though the book will be great. The discussion on Brand is tremendous - the best I have ever read. This should be required reading for anyone entering business let alone those who seek to specialise in Brand Marketing like I did once, a long time ago. The theme of Paradox is also well handled throughout. Will be great? Greatness is a property acquired over time...I need to muse on the stuff for a little while longer...

To pick holes seems a little churlish, but these are the observations I have:

· The overall concentration on business and the use of money to value things was not where I thought the book would be. Whilst the authors did a brilliant job of dismantling the present business model for Harvard, maybe the value of a Harvard Education is priceless? What could be applied to the failing inner city schools who can't seem to get kids to read or write let alone count money?

· Were they able to charge anything out to Kodak? (After all they benefited considerably from the wisdom therein).

· Jon Krakauer's 'Into Thin Air' is a good book, Anatoly Boukreev's 'The Climb' (same subject, professional guide's point of view) is better. I've been long fascinated by the indomitable nature of the human spirit - other suggestions are 'Touching the Void' by Joe Simpson and 'South' by Sir Ernest Shackleton.

· I found the main thrust a little bit US centric - I know there were bits and pieces from the rest of the world - but they did feel like bits and pieces.

· I also found the future exercises and exams a little distracting.

I'd also be fascinated to know how to write a book in a threesome, and what is fascinating the authors now? (where does a futurist who's done Paradox go next?) For me I'm thinking on applying complexity thinking to business (I thought that Howard Sherman's book was a bit disappointing - Stu Kauffmann / Chris Langton are still the standard bearers); and, what after money? I still see the pursuit of wealth as the biggest human preoccupation - shame on us. Is this general, or national/ regional? Zen Bhuddists and Taoists seem to get it. All the .com millionaires and VCs jetting off to Tibet definitely don't get it.

Thanks for a great book

Comment Comment | Permalink | Was this review helpful to you? Yes No (Report this)


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