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Influence: The Psychology of Persuasion
 
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Influence: The Psychology of Persuasion (Paperback)
by Robert Cialdini (Author)
4.3 out of 5 stars  (7 customer reviews)
RRP: £10.99
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49 used & new available from £4.67

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Customers buy this book with Yes! 50 Secrets from the Science of Persuasion by N. Goldstein; S. Martin; R. Cialdini

Influence: The Psychology of Persuasion Yes! 50 Secrets from the Science of Persuasion
Price For Both: £12.93

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Product Description
Synopsis
"Influence", the classic book on persuasion, explains the psychology of why people say "yes" - and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book. You'll learn the six universal principles, how to use them to become a skilled persuader - and how to defend yourself against them. Perfect for people in all walks of life, the principles of "Influence" will move you toward profound personal change and act as a driving force for your success.