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Logos Redesigned
 
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Logos Redesigned (Hardcover)

by David Carter (Author)
4.0 out of 5 stars  See all reviews (1 customer review)
Price: £22.50 & this item Delivered FREE in the UK with Super Saver Delivery. See details and conditions
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Product details

  • Hardcover: 192 pages
  • Publisher: HarperCollins (2 Jun 2005)
  • Language English
  • ISBN-10: 0060748052
  • ISBN-13: 978-0060748050
  • Product Dimensions: 25.4 x 20.8 x 2.2 cm
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon.co.uk Sales Rank: 2,109,968 in Books (See Bestsellers in Books)

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4.0 out of 5 stars An excellent resource, 8 Sep 2005
By Jeff Fisher "Engineer of Creative Identity" (Portland OR USA) - See all my reviews
(REAL NAME)   
David E. Carter's recently released book, from Harper Design International, features great examples of "before and after" identities for 200 companies including professional sports organizations, major corporations, products, restaurants, educational institutions and "mom and pop" businesses. The designs presented include logo recreations from numerous design firms, including Hornall Anderson Design Works, Rickabaugh Graphics, Sayles Graphic Design, Alexander Isley, Inc., Dotzero Design, yours truly and many others. Each identity representation is accompanied by a brief explanation, written by the designers themselves, adding to the reader's understanding of the visually displayed transition from old to new logo. If the book has any shortcoming, it is that the reader is left wanting even more information about the projects presented - or additional concept visuals of the process of getting from previous to current identity. Still, the volume is an excellent resource for any identity designer who may need a creative "jumpstart" in taking on the overhaul of a client's current logo.
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