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Swim with the Sharks Without Being Eaten Alive: Outsell, Outmanage, Outmotivate, and Outnegotiate Your Competition (Paperback)

by Harvey MacKay (Author)

3.8 out of 5 stars See all reviews (5 customer reviews)

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Product details

Paperback: 288 pages
Publisher: HarperBusiness; Reprint edition (Feb 2005)
Language English
ISBN-10: 006074281X
ISBN-13: 978-0060742812
Product Dimensions: 20.1 x 13.5 x 2 cm

Average Customer Review: 3.8 out of 5 stars See all reviews (5 customer reviews)

Amazon.co.uk Sales Rank: 399,332 in Books (See Bestsellers in Books)

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Customer Reviews

5 Reviews

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Average Customer Review

3.8 out of 5 stars (5 customer reviews)

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2 of 2 people found the following review helpful:

4.0 out of 5 stars Excellent Sales Primer, 29 Jul 1999

By A Customer

This review is from: Swim with the Sharks Without Being Eaten Alive: Outsell, Outmanage, Outmotivate, and Outnegotiate Your Competition (Paperback)

Anyone interested in making sales (Any type of sales) their career, would benefit from reading this book. Much of the text borders on the obvious, however it's strange how often we neglect the obvious. I first read this book (9) years ago. I continue to pick it up to this date as a refresher. Harvey Mackey does an excellent job of making this a "I can't put it down book" Non-avid readers will breese through the pages. Must read!

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0 of 2 people found the following review helpful:

3.0 out of 5 stars A 'Secret of my Success' book ....plus baseball, 8 Jan 2003

By	C. M. Perkins (Stirling, Scotland.) - See all my reviews (TOP 500 REVIEWER) (REAL NAME)

This review is from: Swim with the Sharks without Being Eaten Alive: Out Sell, Out Manage and Out Negotiate Your Competition (Paperback)

Harvey Mackay is an all-American success story, and he sounds like a nice enough guy. He must have done something right to have grown the Mackay Envelope Corporation the way he did. This book is a collection of stories and opinions from someone genuinely trying to pass on some tips. As he says at the close of chapter one "it's how the big fish got to be that way and how you can be one, too."

The book is divided into sections: Harvey Mackay's short course on salesmanship; Harvey Mackay's short course on negotiation; Harvey Mackay's short course on management; Quickies; Helping your kids beat the odds; and The Close: how to succeed.

Given the titles of the first three sections, the book isn't as arrogant as it sounds - these sections are full of interesting, humorous stories, mostly about other people Harvey learned things from that have stood him in good stead. Each chapter is very short and it's the sort of book you can dip in and out of, rather than have to read cover to cover. There are some useful bits in it like how to negotiate, how to communicate more sincerely and how to motivate staff.

The section on advice for your kids is a bit cheesy, but Harvey does seem to have a desire to 'put something back', both for his family and his community. The only thing I could do without is all the baseball stories.

For some homespun advice from a business success, give it a try.

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0 of 2 people found the following review helpful:

2.0 out of 5 stars By being a bigger shark, 28 Nov 2001

By	lists@davison.uk.com (Sawbrideworth) - See all my reviews

This review is from: Swim with the Sharks without Being Eaten Alive: Out Sell, Out Manage and Out Negotiate Your Competition (Paperback)

Given a foreword by Ken Blanchard you would expect ethics and positive behaviours!

Not here I'm afraid,... Some of his hints and tips are pretty low (how to buy a house on the cheap for instance)

Overall the book is a "light" read some reasonale ideas are included such as the "Mackay 66" good background for anyone preparing/maintaining information on clients but all with that "Tin Man" feel. Even his charity works appears to be a means to an end rather than a goal in itself.

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Most Recent Customer Reviews

5.0 out of 5 stars Superb Advice for Small Business Owners
This book has a permanent place in my library, and has held it for the past 10 years. These concise pieces of advice are pearls of wisdom. Read more

Published on 6 April 1999

5.0 out of 5 stars Must Read
Are you are serious about getting ahead? You have to read this book. Don't listen to the "thubs up" guy if he would have listened to Harvey he would not be in the... Read more

Published on 27 Sep 1998

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