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Often Wrong, Never in Doubt: Unleash the Business Rebel Within
 
 
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Often Wrong, Never in Doubt: Unleash the Business Rebel Within (Hardcover)
by Donny Deutsch (Author) "Why not me? ..." (more)
4.0 out of 5 stars  (1 customer review)
RRP: £14.99
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Product details
  • Hardcover: 272 pages
  • Publisher: HarperCollins (Oct 2005)
  • Language English
  • ISBN-10: 006056718X
  • ISBN-13: 978-0060567187
  • Product Dimensions: 23.4 x 16 x 2.5 cm
  • Average Customer Review: 4.0 out of 5 stars  (1 customer review)
  • Amazon.co.uk Sales Rank: 264,683 in Books (See Bestsellers in Books)
    (Publishers and authors: Improve Your Sales)
  • Other Editions: Hardcover  |  Paperback (Import) |  All Editions

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Product Description
Synopsis
Donny Deutsch is a legendary media figure in America, visible to many as a frequent guest on "The Apprentice", the "Today" show and CNBC and as the host of his own CNBC show, "The Big Idea with Donny Deutsch". He is also a person that few feel indifferently towards. Whether you love him or passionately hate him, the undeniable success of Deutsch, Inc., which grew from a small family business into the ninth largest advertising agency under his leadership, makes Donny a business force no one can easily ignore. "Often Wrong, Never In Doubt" mixes Donny's personal experiences driving an enterprise to the forefront of its industry with a tour of the media universe through his inimitable eyes. In this book, Donny will discuss how he turned his father's advertising agency into cutting edge shop with blue-chip clients like Novartis, Revlon and Expedia. He'll explain why a good firing can energize an office; why your staff should ignore award-winning work; and even take a stab at explaining what really works in advertising and marketing - and why.
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