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Often Wrong, Never in Doubt: Unleash the Business Rebel within (Hardcover)

by Donny Deutsch (Author) "Why not me? ..." (more)

4.0 out of 5 stars See all reviews (1 customer review)

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Product details

Hardcover: 272 pages
Publisher: HarperCollins (Oct 2005)
Language English
ISBN-10: 006056718X
ISBN-13: 978-0060567187
Product Dimensions: 23.4 x 16 x 2.5 cm

Average Customer Review: 4.0 out of 5 stars See all reviews (1 customer review)

Amazon.co.uk Sales Rank: 725,591 in Books (See Bestsellers in Books)

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Product Description

Donny Deutsch is a legendary media figure in America, visible to many as a frequent guest on "The Apprentice", the "Today" show and CNBC and as the host of his own CNBC show, "The Big Idea with Donny Deutsch". He is also a person that few feel indifferently towards. Whether you love him or passionately hate him, the undeniable success of Deutsch, Inc., which grew from a small family business into the ninth largest advertising agency under his leadership, makes Donny a business force no one can easily ignore. "Often Wrong, Never In Doubt" mixes Donny's personal experiences driving an enterprise to the forefront of its industry with a tour of the media universe through his inimitable eyes. In this book, Donny will discuss how he turned his father's advertising agency into cutting edge shop with blue-chip clients like Novartis, Revlon and Expedia. He'll explain why a good firing can energize an office; why your staff should ignore award-winning work; and even take a stab at explaining what really works in advertising and marketing - and why.

About the Author

Under Donny's leadership as Chairman & Chief Executive Officer of Deutsch Inc., the company has grown into America's ninth largest advertising agency with blue-chip clients including Mitsubishi Motors, Johnson & Johnson, Revlon, Coors, Novartis, Expedia, Monster and Old Navy. Both Advertising Age and Adweek have profiled the $2.7 billion agency time and again as "Agency of the Year."

Inside This Book (Learn More)

First Sentence
Why not me? Read the first page

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1 of 2 people found the following review helpful:

4.0 out of 5 stars Bluster, yes, but an occasional insight, 5 Aug 2006

By	Robert Morris (Dallas, Texas) - See all my reviews (TOP 100 REVIEWER) (REAL NAME)

Others have shared their reactions to this book. Here are three of mine. First, I am always interested in personal accounts of a successful career and Deutsch reveals a great deal about his -- and about himself -- more than he perhaps realized when writing it. The title is an eye-catcher. In fact, he discusses several of his doubts along the way and acknowledges poor decisions and their consequences. These doubts are of much less interest to me than how he overcame them and what lessons he learned from doing so. Also, there is often a fine line between self-confidence and narcissism. All I know about Deutsch is limited to his book. Based on that, I think he would be -- at times -- insufferable but never boring. And when it serves his purposes, charming. Finally, Deutsch has much of value to say about setting ambitious objectives and then pursuing them with focus and vigor. I recently read two brief biographies of Ulysses S. Grant who, when heading the Union forces, demonstrated how important that can be to achieving ultimate success. On balance, I was entertained and informed more often than irritated while reading this memoir (of sorts) but have neither the interest nor the inclination to learn more about its author.

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